Graham Banks: Professional Snowboarder in Encinitas, CA

Traveled the world competing in top level events, and shooting for sponsors. Worked with many elite photographers/cinematographers, key magazine editors, brand marketing managers, and other elite athletes from all action sports. Coordinated with key retailers for athlete appearance's & sponsor events. Experienced & lived action sports marketing from a unique point of view. Partnered with many top brands, and organizations.

Assembled 5 person US athlete team from across the country. Managed US athlete team with allocation of budget & resources. Assisted in locking down 10 key retail accounts for $20,000 or more each. Recognized at international sales meeting as "key brand member", for co-creating, and starring in 2 product commercials and 5 rental "welcome to snowboarding" videos. Gave public, and private conference speeches to international sales reps on overall brand image, and product selling points. Set up & organized international photo shoots for brand advertising, and product shooting, with budgets from $20,000 to $100,000. Spearheaded cross-marketing efforts between ski & snowboard division. Co-created, and managed market penetration plan for new women's snowboard line.