Outdoor

Fishing

Hiking

Guitar

Compelling storytelling is something I've always loved so it makes sense that I'd make

a career out of telling brands stories. The art of packaging copy with a captivating

hook, compelling storyline, within a palatable length, is what I enjoy most about my

job.

I was promoted to manage the largest brand of the SportRx portfolio after my success growing Maui Jim revenue over 100% in 2021.
-  Targeted a mix of high volume and niche keywords in order to capture google traffic
-  Utilized SEO tools such as Conductor, Google Analytics, MOZ, etc. to create a strategic content plan
-  Managed the page rank and revenue for over 30 pages associated with the Oakley brand
-  Created Oakley specific video content and managed all comments and questions on SportRx YouTube channel
- Managing Oakley merchandising and on page SEO for all Oakley pages on SportRx website

BRAND SPECIALIST - OAKLEY

-  Grew the Maui Jim brand over 100% in the first year
-  Owned all content for the Maui Jim brand and managed all Maui Jim landing pages on the SportRx website
-  Performed agency level SEO audit to create keyword strategy and optimize all Maui Jim content
-  Worked with cross functional teams such as email and social media to broaden the reach of Maui Jim marketing effort to the SportRx customer

BRAND SPECIALIST - MAUI JIM

Worked with multiple teams to assist with email, social media, and athlete
MARKETING	partnerships
University of San Diego	? Managed affiliate partnerships

LOCAL MARKETING COORDINATOR

San Diego, California | April 2019 September 2019
-  Learned how to perform an agency level SEO category audit on mountain biking
-  Created keyword maps and designed a content plan for the MTB category
-  Worked in a scrum team format and acted as scrum master for my leadership week
-  Presented our team's work and my audit findings to important company stakeholders including the CMO and president at SportRx


Marketing Intern

San Diego, California | January 2019   May 2019
USD Student International
Business Council	? Managed a team of 6 business students at University of San Diego's International

PROJECT MANAGER

I led a team of 7 students to help grow brand awareness for Italian Wine brand Ziobaffa in the SoCal region. 
-  Created a more cohesive social media presence for Ziobaffa wines
-  Researched and contacted local retailers and events that fit the Ziobaffa brand
-  Audited the Ziobaffa website content and made suggestions to how to write more compelling content pieces and copy

Team Manager

Find out detailed information about Graham Johnson,  in La Mesa, CA

Graham Johnson: in La Mesa, CA

Graham Johnson

The University of San Diego