Graham Nolan: Associate Consultant

? Manage marketing and digital communication strategy including social media, email/newsletter campaigns, and website/blog posts. ? Assist in client communication and fulfillment of SF HELP Emergency Loan Program for San Francisco businesses impacted by the pandemic. ? Manage promotion of all virtual events, including workshops, meetings, networking events, and a semiannual virtual marketplace event. ? Assist CEO with all other economic and business development projects outlined in contracts with government organizations and nonprofits.

? Analyze TV & radio broadcast's sponsorship content during professional sports broadcasts. ? Conduct in-depth research on digital sponsorships through official professional and non-pro team websites as well as their social media resources. ? Transitioned to marketing in Jan. 2021 where I assist in researching digital marketing and email campaign strategy to increase brand awareness.

Assisted with in-arena activations for each home game such as Art Van Honorary Captain, Shoot for a Jeep, State Farm Assist of the Game, partner tabling, and game-by-game activations ? Assisted in planning and executing partner events such as Court of Dreams, Tech Slam, Math Hoops, the Pistons School Assembly program, Pistons Partner Pickup, Isiah Thomas' Cheurlin Champagne Introductory Event, Partner Connect, Jeep's Road Trip to Cleveland, Rocket Fiber Detroit Pistons Studio Open House, Basketball for All ball inflations, MotorCity Casino Hotel Viewing Parties, and Henry Ford Health System's Executive Meeting ? Ran departmental ticketing system through Archtics and employed Salesforce cases and campaigns to allocate partner tickets prior to each game. ? Created pregame synopses for the entire corporate partnership department that laid out partner suite holders, VIP receptions, partnership managers on duty, activations, and partner attendees for each home game ? Utilized Marketo to pull partner sweepstake reports on a weekly basis. ? Created and managed shot lists for each home game to ensure partners would receive photo evidence of all in-game signage and activations. ? Input and tracked digital signage data for each home game and TV time data for all home and away games.

For all 81 home games, directly assisted the Director and Coordinators of Promotions and Special Events with all game-day operations including National Anthems, Ceremonial First Pitches, Pre-Game Ceremonies, Mascot Handling, Sponsorship Fulfillment, and In-Game Promotions. ? Oversaw the Detroit Tigers mascot appearance program, scheduling over 500 appearances and generating over $60,000 in revenue. Managed marketing strategies, client and performer correspondence, billing, cash handling, and overall schedule of the program. ? Scheduled and managed a five-member staff of mascot performers, while overseeing appearance logistics, customer and client communication, and weekly performer payroll. ? Assisted in planning and executing theme nights at Comerica Park including Play Ball Weekend, Fiesta Tigres, Grandparents Day, University Days, Class Outside Series, Heritage Nights, etc. ? Assisted in the inventory and distribution of promotional gate giveaways while assisting with the fulfillment of internal requests and sponsorship needs of over 30 different items. ? Helped promote and sell Detroit Tigers Kids Club memberships during home games. ? Assisted the in-game lead communication to the scoreboard during each home game for partner activations for all 81 home games. ? Worked closely with all departments to help fulfill sponsorship, ticket sales, and community partner activations. ? Worked with interns from each department to coordinate, plan, and execute the MIHSBCS 2019 High School All-Star Game, including planning the in-game promotional schedule, writing PA scripts, and organizing pre-game activities and sponsorship execution.

? Founded the club baseball team in 2015 and achieved "Registered Student Organization" status within UW in 2016. ? Marketed club to student body through online and traditional media to recruit students interested in playing or assisting in club operations. ? Raised capital to fund operations, ran tryouts and practices, and developed a game schedule for the inaugural season without receiving budget or benefits from the school. ? Became one of 40 official "Club Sports" programs at UW after developing a constitution to include mission, goals, and membership criteria. ? Registered within the National Club Baseball Association (NCBA) and competed in division play.