General Manager

Top Management

18 years of experience growing an e-commerce company, with an emphasis on general management (GM), strategic operations planning, product management, inventory control, online marketing, business development, customer success, analytics, and managing web operations.

Responsible for the strategy, growth, optimization, and execution of all operational logistics of a retail technology company that builds and operates smart stores in the Bay Area.
- Own P&L for the Bay Area metro and implemented operational workflow improvements to maximize the efficiency of the team.
    - Helped increase LTV/CAC by 3.1 to 4.4x from beginning Q3 2019 to end Q1 2020.
- Work with over 400 partners, reviewing service level agreements and executing on deliverables.
   - Scaled the company’s first of four metros, increasing store count from 80 to 415 stores in under 12 months.
- Created and implemented policies and procedures from scratch, which increased efficiency by 60% and set the blueprint for the opening of other three metros within 3 months.
- Constant communication with sales, customer support, clients, associates and key stakeholders to respond to and resolve issues in less than 24-hours.
- Team leader in reviewing system errors/bugs, eliminating negative partnership and customer impacts, and reporting system performance to internal development team for continuous improvement. Increased NPS score by 150+%.
- Supervise over 400 active skus, including PO inbounding, reconciliation, supplier escalation, inventory control, and liquidation.
- Instilled company culture, encouraged a positive work environment, and made sure employees at all levels were nurtured and felt valued.

Responsible for the end-to-end operations of an online direct-to-consumer (DTC) store that shipped 25,000+ orders per year and a 30,000+ member subscription music streaming service.

Strategic Planning of Business Initiatives
- Charted corporate strategy, identified future project scopes, and defined operations improvements to hit performance targets.
- Set, communicated, and monitored high-level monthly and annual objectives that focused on driving long-term business growth, productivity, and company culture.
- Led due diligence, valuation analysis, and negotiated purchase agreements of 15 acquisitions totaling over $14 million.
- Analyzed and implemented operating initiatives using new technologies and third-party logistics that decreased shipping costs by 15% and shipping insurance by 32% in 2017.
- Negotiated strategic partnership and licensing agreements for use of IP.

Project Management and Analysis
- Acted as product owner, working closely with cross-functional teams in engineering, design, marketing, accounting, and legal, to develop go-to-market roadmaps of new site capabilities and features.
   - Led project teams on major website revisions that focused on improving sales funnel optimization, conversion rates, user flow, time on site, customer experience, and more.
   - Launched subscription membership model; included 20,000+ members in first 3 years.
- Executed agreements with third party vendors, partners, and suppliers for new products and services.
   - Launched affiliate program; included 12,500+ publishers that made up ~15% of total sales.
   - Oversaw all acquisition and retention advertising campaigns (paid search, social, retargeting).
- Planned, designed, and executed all website promotions; including a 500,000+ customer email
list, seasonal campaigns, and store copy/branding.

Data Reporting, Analytics, and KPIs
- Responsible for P&L, annual and quarterly planning, and tracking of budget.
- Worked closely with Engineering to build, refine, and automate centralized data systems and
dashboards to monitor and report the performance of the company to internal stakeholders.
- Expert in quantitative and qualitative analytics data, evaluating user behavior, and profiling new
customers.
- Managed a team of direct reports that focus on SEM & social media marketing, inventory control,
fulfillment, and customer support.
- Supervised over 140,000 active skus with an inventory of over 1 million products; including
database management, sales analysis, and new product development.

PRIOR TITLES AT WOLFGANG’S
Director of Global Operations
Product Manager, E-Commerce 
Inventory Analyst & Product Supervisor

General Manager/President

Find out detailed information about Grant Feichtmeir, General Manager in San Anselmo, CA

Grant Feichtmeir: General Manager in San Anselmo, CA

Grant Feichtmeir

Santa Clara University

University of San Francisco