Social Media Director at TAXI

Hi, I’m Greg, and I have more than a decade of experience in marketing strategy - both on the agency and client side. I like Danielle and Charlie, basketball, GQ magazine, triathlons, a nice cold cola, and my occasional ramblings on GregoryWest.ca.

Social Media Director

Indoor Cycling Instructor

Social Media Marketing & Brand Building, Content & Engagement Strategy, Analytics, Results

Director of Engagement

A talented group of creative problem solvers with an open, flexible, and entrepreneurial approach, tailored for the industry's constantly changing communications landscape. Boutique sensibilities boosted by access to a global network with a wealth of resources, tools, and insights.

Director of Digital Strategy

Let's compare marketing to a roadtrip, with business objectives as the destination and your strategy as a carefully-plotted map. Trying to reach those goals without a comprehensive analytics approach is like leaving your driveway with all the windows covered. You'll waste countless hours and resources going round in circles, with a strong chance of eventually driving off a cliff.

The solution, in essence, is Moneyball for Marketing – applying sound, analytical thinking to successfully and significantly growing your brand ... while your competitors are hopefully still asleep at the wheel.

CLIENTS: WANT Les Essentiels, Arc'teryx, Giant Bicycles Canada, London Drugs, University of British Columbia, OpenAir Cinema, Richmond Centre

Marketing Strategist

With roots in Montréal and New York, WANT Les Essentiels is a brand of carefully crafted accessories designed to enhance every journey – whether cross an ocean or the city. I developed a digital marketing and content strategy which:

- increased website traffic by 40%
- grew e-commerce transactions by 56% and revenue by 73%
- expanded Facebook reach by 377% and engagement by 153%
- optimized search marketing, lowering cost-per-click by 74% while increasing the conversion rate by 265% and return-on-investment by 1,757%

Digital Marketing Consultant

It was an absolute pleasure working as a consultant for Arc'teryx (designers of some of the best outdoor gear on the planet) to develop and execute their first comprehensive social media strategy. In the first year alone we:

- completely doubled their Facebook and Twitter communities
- published over a thousand original social media stories
- generated over a $1,000,000 worth of social media impressions
- increased Facebook engagement by more than 600%
- increased referred web traffic from Facebook by 123% and Twitter by 197%
- increased e-commerce revenue referred from Facebook by more than 500%

Social Media & Content Strategist

I managed the social media, editorial, and moderation strategy for Challenge Penticton, an iconic Ironman-distance triathlon race through Okanagan's beautiful wine country.

Social Media & Content Manager

At Electronic Arts, I managed global online marketing and social media strategy on Need for Speed, one of the most successful gaming franchises of all time. I led a team which, in less than two and a half years:

- supported launches of six Need for Speed titles
- completely overhauled the NeedForSpeed.com portal and more than doubled its traffic
- developed the franchise’s first ever web/game integration (with mobile and Facebook app extensions), which doubled time-on-site
- grew the Facebook page from 3 thousand to 5 million fans
- grew the Twitter stream from 2 thousand to 60 thousand followers
- grew the YouTube channel from 2.5 million to 40 million views
- launched a weekly podcast which generated over a million downloads

Global Online Marketing Manager

Aritzia is a successful Vancouver-based fashion retailer, with locations in key Canadian and US markets, featuring a variety of high-end external and internal brands. In less than a year, I helped Aritzia completely overhaul its digital approach, including:

- developing the company’s first online marketing and social media strategy
- collaborating on an early draft of an e-commerce strategy
- completely overhauling the web infrastructure, reducing content-management costs by more than 80%
- restructuring the CRM process, cutting costs by more than 90% and reducing deployment time from days to hours
- launching the brand’s first blogging and social media channels

Interactive Specialist

Director of Interactive Services

Interactive Strategist

Senior Strategist

Interactive Consultant

Technical Director

Software Developer

Web Developer

Find out detailed information about Greg Krysa, Social Media Director at TAXI in Summerland, British Columbia

Greg Krysa: Social Media Director at TAXI in Summerland, British Columbia

Greg Krysa

Lakehead University