Greg Krysa: Social Media Director at TAXI in Summerland, British Columbia

Social Media Marketing & Brand Building, Content & Engagement Strategy, Analytics, Results

A talented group of creative problem solvers with an open, flexible, and entrepreneurial approach, tailored for the industry's constantly changing communications landscape. Boutique sensibilities boosted by access to a global network with a wealth of resources, tools, and insights.

Let's compare marketing to a roadtrip, with business objectives as the destination and your strategy as a carefully-plotted map. Trying to reach those goals without a comprehensive analytics approach is like leaving your driveway with all the windows covered. You'll waste countless hours and resources going round in circles, with a strong chance of eventually driving off a cliff. The solution, in essence, is Moneyball for Marketing – applying sound, analytical thinking to successfully and significantly growing your brand ... while your competitors are hopefully still asleep at the wheel. CLIENTS: WANT Les Essentiels, Arc'teryx, Giant Bicycles Canada, London Drugs, University of British Columbia, OpenAir Cinema, Richmond Centre

With roots in Montréal and New York, WANT Les Essentiels is a brand of carefully crafted accessories designed to enhance every journey – whether cross an ocean or the city. I developed a digital marketing and content strategy which: - increased website traffic by 40% - grew e-commerce transactions by 56% and revenue by 73% - expanded Facebook reach by 377% and engagement by 153% - optimized search marketing, lowering cost-per-click by 74% while increasing the conversion rate by 265% and return-on-investment by 1,757%

I managed the social media, editorial, and moderation strategy for Challenge Penticton, an iconic Ironman-distance triathlon race through Okanagan's beautiful wine country.

At Electronic Arts, I managed global online marketing and social media strategy on Need for Speed, one of the most successful gaming franchises of all time. I led a team which, in less than two and a half years: - supported launches of six Need for Speed titles - completely overhauled the NeedForSpeed.com portal and more than doubled its traffic - developed the franchise’s first ever web/game integration (with mobile and Facebook app extensions), which doubled time-on-site - grew the Facebook page from 3 thousand to 5 million fans - grew the Twitter stream from 2 thousand to 60 thousand followers - grew the YouTube channel from 2.5 million to 40 million views - launched a weekly podcast which generated over a million downloads

Aritzia is a successful Vancouver-based fashion retailer, with locations in key Canadian and US markets, featuring a variety of high-end external and internal brands. In less than a year, I helped Aritzia completely overhaul its digital approach, including: - developing the company’s first online marketing and social media strategy - collaborating on an early draft of an e-commerce strategy - completely overhauling the web infrastructure, reducing content-management costs by more than 80% - restructuring the CRM process, cutting costs by more than 90% and reducing deployment time from days to hours - launching the brand’s first blogging and social media channels