Greg Orfe: Co-Founder | Creative Director in San Antonio, TX

Working for joint Venture Equity funds that acquire & scale B2B/D2C companies in both the SaaS and agriculture space. In working directly with C-level Executives and multiple stakeholders, I created holistic brand strategies & identities for each business, while thoughtfully positioning them for future acquisition. This included front-end web design, collaborating with developers through to launch, crafting best-in-class sales infographics & seed decks, collateral & digital assets, and more.

Played integral role in the development, marketing strategy, and design direction of emerging grass-fed beef brand. Conceptualized & designed all marketing & D2C assets – including web design, labels & packaging, sales decks, in-store collateral, consumer materials, and more – which helped land a major retail chain, foodservice distributors, and multiple restaurants and grocers. Involved with consumer testing & QA to improve presence across retail, e-commerce, and distribution.

Co-Founder of a premium aquatic apparel & lifestyle brand based in San Diego, CA. Have grown D2C business ~200% YoY since brand launch in May 2018, and received prominent coverage in Forbes, Outside Magazine, The Inertia, San Diego Magazine, and other publications. Played critical role in the development of the brand, along with all other facets of the business. From forming the visual identity and driving the brand forward – to sourcing materials from global suppliers, inventory management, brand P&L and marketing budgets, and everything else in between – I wear all operational hats required to ensure a consistent brand feel that resonates across multiple global audiences. Further efforts to become a market leader in thisl space include innovative social campaigns, impactful community outreach, multi-platform digital presence, and ongoing audience analysis.

Sold & renewed online ad placement and behavioral re-targeting campaigns to hotel and resort clients. Perfected negotiation and client management skills, while learning to utilize market research, social media, and cold calling to cultivate relationships and sell prospective clients. Responsible for acquisition of over $979,000 in career-to-date new business pipeline on 841 sold units.