Greg St. John: President & Consultant in Mableton, GA

C Level International and Domestic Consultant to National Retailers, Independent Retailers and Suppliers. Specializing in Domestic & Global Sourcing, Merchandising, Marketing Strategies, Business Planning, New Product Development, Engineering and Execution. Creation and Implementation of Go-to-Market Strategies: • Planning • Research/initial market evaluation to effectively link new product development with business strategy/target customers • Ideation focused on Innovation and Differentiation • Refinement • Engineering • Vendor Sourcing • Prototyping and Testing • Implementation • Documentation • Production • Visual Merchandising & Point of Purchase Materials • Evaluation of existing Sales and Marketing Strategies and Staffing • Development of KPI’s that align teams across an organization in achievement of corporate goals • Coaching Engagements included: - LED Lighting - Ceiling Fans - Luxury Pet Accessories - Golf Equipment & Accessories - Fishing Gear & Tackle - Bouti

A leading provider of functional and decorative consumer durable products. Strategic focus on LED technologies and product execution for commercial and residential applications. Key channels include home improvement and mass retailers, showrooms and supply houses, MRO & e-commerce sites.

A leading provider of functional and decorative lighting and decor products. Key channels include home improvement retailers, showrooms and supply houses, MRO, mass retail/clubs & select e-commerce sites. • Wrote the new Strategic Plan; put in place MBO’s/KPI's tying pay to performance. Top-Graded leadership team. • Put company on a strong growth charter, with several new channel/market initiatives. Multiple divisions focused on the design, manufacturing and selling of functional, security, portable, decorative exterior and interior lighting. Multi-national organization with offices in Los Angeles, Atlanta, Toronto, Hong Kong and mainland China.

Sales, Marketing and Product Development of proprietary product marketed by high volume and DIY retailers, nationally and internationally. Developed and launched best selling products in the multiple categories including: Exterior Lighting, Recessed (Incandescent & LED), Decorative Fluorescent & Interior Lighting.

Sales and Marketing to independent lighting showrooms across the United States.

Responsible for developing, leading and implementing strategic business plans, new business development opportunities, sales strategies, marketing strategies, branding strategies, new product development and category management processes that are actionable, in line with company objectives and drive revenue growth. Multiple divisions focused on the design, manufacturing and sales of functional, security, portable, decorative exterior and interior lighting. Expertise in LED, Fluorescent and Incandescent light sources. Multinational organization with offices in LA, Atlanta, Toronto, Hong Kong and mainland China.

Strategic Planning • Incorporated customer insights, external competitive trends, and top-down direction to set the overall strategy for the business category. • Anticipated market/business trends and pro-actively managed those trends to the benefit of the company and customers. • Developed annual and longer-term strategic plans to manage and grow the business. • Understand competitors’ strengths, weaknesses and strategies and planned response to them. Business Performance / Financial Management • Accountable for merchandise performance, recommended revisions to the merchandise plan/forecast based on sound analysis and ensured corrective actions were implemented. Product Design / Sourcing / Vendor Management • Partnered with the suppliers on product design to drive innovation and differentiation. • Partnered with suppliers and sourcing team on overseas production of product. • Established and maintained effective vendor relationships and worked with the adjacent departments to streng

Lead Operations, Product Development, Global Sourcing/Direct Imports, National Sales and distribution of a high-end decorative lighting line on behalf of this $40 million company. Held responsibility for quality control, vendor management, customer relations and sourcing. Managed a team of 40 sales reps. · Average shipping lead time of 48 hours. · Sales of $15+ million through custom fabrication and finishing, importation of cataloged assortment from European (Spain, Italy, France, England, Poland (others)) and Asian sources; managed staff of more than 125. · hotel and hospitality design markets with custom fabrication and finishing service while maintaining market niche by providing traditional lighting focusing on high end lighting showrooms.

Various active duty positions including: Special Assistant to SecDef, Combat Service Support, Administration, Career Management, Combat Arms, Aviation & Training. Fully retired in 2001. Sixteen years leading diversely and highly skilled people in complex, mutli-disciplinary organizations: Six years in upper-management executive staff, and ten plus years making management decisions and directly advising executives of the Marine Corps. Consistently and quickly adapts to changing environments, people and management styles. Recognized for mentoring, coaching, and earning the respect of superiors, peers, and subordinates from diverse backgrounds. Management and Operations: Astute operational acumen; accomplished at integrating and coordinating multiple organizations. Recognized as a results-oriented professional with exceptional skills in solving complex problems using innovative approaches and ideas. Demonstrates in-depth knowledge of operations, project development and planning; qualifie

Managed on-field PR operations.