Gregory Fass: Head of Public Relations and Social Media in Venice, CA

MeUndies is a designer, manufacturer and online retailer of top quality basic apparel for men and women. A lifestyle brand that delivers convenience, great customer service and amazing products at affordable price points.

Public Relations Account Executive at boutique PR Group specializing in consumer facing tech start-up businesses. Authored and designed new business proposals, developed long term PR strategies for clients, developed comprehensive media lists, organized interviews between clients and reporters and executed outreach to broadcast, print, and online publications including bloggers and social media influencers – helping to successfully launch multiple start-up businesses. Managed day-to-day dealings with clients including DogVacay.com, MoPub, EverySignal.com, ZipList, BlueGlass Interactive Marketing, and MeUndies.

Co-managed RCA Recording Artist Sammy Adams. Worked with the technical, creative, and administrative teams at Sammy Adams concerts as well as being an assistant producer and assistant tour manager. Created, built, and managed the Sammy Adams Street Promo Team that consisted of over 100 fans in all major U.S. markets. Street team used to promote “Only One” single on iTunes (increased sales to highest popularity rating), and to promote “Only One” on the radio (both local and national radio shows such as “Open House Party”).

Developed Facebook applications using Webtrends for Casio, G-Shock, and Baby-G. Created and maintained blog websites for Casio, Stoli, G-Shock and several well-known electronic and hip-hop artists. Planned, strategized, implemented, and successfully executed results-driven online marketing for artist debuts, tours/concerts, new songs/remixes, and album releases using all social media including blogs, Facebook, Twitter, and Tumblr. Using Adobe Photoshop and Dreamweaver, created artist images, remixed artwork and concert posters for marketing initiatives and websites. Developed, tracked and analyzed Facebook ad campaigns, as well as day-to-day Facebook, Twitter, and Tumblr postings and consumer interaction.

Helped promote artists, songs, events, tours and products through Facebook, Twitter, Tumblr, and Constant Contact Email Marketing. Managed client Facebook and Tumblr accounts. Organized and archived all artist performance posters and flyers on company server.

Developed and executed PR plans for Gatorade Action Sports “G” Campaign and the Mountain Dew Green Label Art Series Campaign. Promoted release of Teton Gravity Research videos Deeper and Light the Wick, the first 3D ski/snowboard film. Created and maintained Teton Gravity research blog with daily updates and new media material.