Health & Fitness

Creative Director

Creative & Design

I am a creative design professional with 17+ years of experience in the consumer electronics industry. I love working, collaborating and mentoring fellow creatives and truly enjoy the design process of finding imaginative solutions to any problem. In my current role as Creative Director of Aluratek, Inc., I lead a team of designers and marketers to launch consumer electronic products.

I enjoy the fast-paced atmosphere of working for a consumer electronic brand and my energetic and lighthearted personality, critical thinking and organizational skills lend themselves well to the work. I excel at both written and verbal communication and strive to ensure that every member of the team is working together and informed at each step of the creative process. Above all my creative vision is my greatest asset as well as my ability to execute product launches and marketing campaigns. 

Created the brand identity and helped in the start-up of a new consumer electronic company. Since Aluratek’s inception, the company has grown to be one of the top manufacturers of digital photo frames, smarthome solutions and Bluetooth accessories in the U.S. and Canada.

• Develop brand direction for product packaging, website and marketing materials 
• Created product launch sequence - launched over 200 products 
• Manage a team of designers, developers and marketers 
• Oversee content writing, email marketing, social media marketing and PPC ads • Direct product studio and lifestyle photography 
• Direct production videos for sales and support teams 
• Work with PR and SEO firms


Find out detailed information about Gregory Harlan, Creative Director in Lake Forest, CA

Gregory Harlan: Creative Director in Lake Forest, CA

Gregory Harlan

Aluratek, Inc.

Cal State University, Fullerton