Sell-out Specialist

Specialist & Consultant

Luxottica Italia Srl, Milan
Increasing sell-out of the major and most qualitative POS from Lombardia through:
-   implementing their Trade Marketing tools (both digital and pop materials)
-   handling the execution of marketing campaigns
-   promos and percentage discounts on specific brands
-   training (both in store and online) on brand collections
-   handling their in store category

-	Development of the digitalization of Italian Flagship POS
-	Planning of marketing campaigns and distribution of P.O.P materials across Italian POS
-	Supporter of the sell-out team in the execution of the marketing campaigns
-	Sell-out analysis to monitor campaigns and permanent tools effectiveness
-	Management of Tailor Made permanent in & out store installations
-	Management of the Italian market opex & capex budget for house brands and licensed brands

Trade Marketing Specialist

-	Analysis of the competences needed by the worldwide sales force
-	Handling of two e-learning platforms (internal and external)
-	Reports and consequent action plan to improve the e-learning platforms' usage
-	Writing technical handbooks and promotional materials to support product marketing activities
-	Creation of online courses for specific products
-	Organization of training events for international technical trainers

Training Specialist

-	Strategic analysis of sell-out data; distribution monitoring
-	Support in the definition and the realization of the media plan strategy
-	Social Media content creator
-	Social Media monthly analysis and elaboration of an improvement plan
-	Collaborate in creating Marketing and Digital campaigns
-	Collaborate in building customized sales promotions

Digital & Trade Marketing Assistant

Italian Tutor

Research Assistant

Office Manager (Substitution)

Find out detailed information about Greta Ricci, Sell-out Specialist in Milan, 25

Greta Ricci: Sell-out Specialist in Milan, 25

Greta Ricci

Montclair State University