Greta Ricci: Sell-out Specialist in Milan, 25

Luxottica Italia Srl, Milan Increasing sell-out of the major and most qualitative POS from Lombardia through: - implementing their Trade Marketing tools (both digital and pop materials) - handling the execution of marketing campaigns - promos and percentage discounts on specific brands - training (both in store and online) on brand collections - handling their in store category

- Development of the digitalization of Italian Flagship POS - Planning of marketing campaigns and distribution of P.O.P materials across Italian POS - Supporter of the sell-out team in the execution of the marketing campaigns - Sell-out analysis to monitor campaigns and permanent tools effectiveness - Management of Tailor Made permanent in & out store installations - Management of the Italian market opex & capex budget for house brands and licensed brands

- Analysis of the competences needed by the worldwide sales force - Handling of two e-learning platforms (internal and external) - Reports and consequent action plan to improve the e-learning platforms' usage - Writing technical handbooks and promotional materials to support product marketing activities - Creation of online courses for specific products - Organization of training events for international technical trainers

- Strategic analysis of sell-out data; distribution monitoring - Support in the definition and the realization of the media plan strategy - Social Media content creator - Social Media monthly analysis and elaboration of an improvement plan - Collaborate in creating Marketing and Digital campaigns - Collaborate in building customized sales promotions