Greyson Marks: Platform Specialist in Cincinnati, OH
Work experience
Hyperdrive Interactive
Platform Specialist | 05/2021 - Current
Hired to develop and deploy dynamic and interactive experiences for email with HTML, CSS, on CRM softwares dependent on the client's needs.
Applied best practices in email development, and email compliance regulations.
Set-up, test, perform QA, and troubleshooting complex emails, signup forms, and landing pages to ensure they function properly across all possible devices, web browsers, and email providers. Created segmented audiences for one-off campaigns, seasonal sale campaigns, different types of emails including welcome, reminder, transactional, offer, milestone, surveys, review request, announcement, abandoned cart, individually tailored content emails, and weekly newsletters.
TopSpeed Management
Digital Marketing/Media Specialist | 05/2018 - 05/2021
• Hired to develop, manage, and design assets used for communication and presentation with potential team sponsors.
• Developed high quality, attention grabbing, informative presentation, website content and landing pages, and event support materials.
• Focused on digital ad campaigns in support of current sponsor initiatives, potential B2B opportunities, and team brand awareness.
Flying Axes Covington
Axe Coach | 09/2019 - 04/2021
• Hired to help run axe bar operations smoothly and safely.
• Created reservations, checked in guests, coached guests, facilitate games, bartended, maintained cages and venue, and assisted all staff with anything needed.
• Trained to teach and communicate clearly to guests about the safety guidelines and proper techniques to use with axes in the cage and around others while creating a fun and exciting environment for every guest in the venue.
Aclipse Campervans
Freelance Marketing Consultant | 11/2019 - 08/2020
• Acted as a consultant for a local startup campervan rental company.
• Hired to help develop new marketing strategies and better direct marketing efforts.
• Assist in designing a website, create assets and content for social media, create and manage google ads, social media ads, and start email marketing campaigns.
• Provide input on reaching diverse audiences, indentifying every opportunity to make impressions and building brand awareness.
UC Men's Water Polo
President | 05/2018 - 01/2020
• Elected to maintain and organize team operations. Collaborated with the University of Cincinnati and CWPA to execute our team mission and host UC’s first ever national qualifier tournament.
• Engaged in regular communication with the university, local businesses, and organizations to promote, create fundraisers, and maximize opportunities for the team.
• Managed executive board, as well as worked with each player to advance player development.
United Rentals Inc
Marketing & Sales Intern | 05/2018 - 08/2018
I completed a structured sales training program to develop my skills and gain the experience needed to transition into an outside sales role. During this time, I worked closely with branch-operating staff to establish new rental and sales accounts in the highly competitive northern Ohio market.
My approach involved a combination of training with phone calls and in-person visits to potential and existing customers. Through these interactions, I was able to foster strong relationships with key stakeholders and build trust and credibility in the market. By staying closely attuned to customer needs and providing tailored solutions, I was able to consistently deliver on sales targets and contribute to the company's bottom line.
Sun & Ski Sports
Sales Associate | 06/2016 - 01/2018
In my role, I was responsible for identifying customer needs and making quality product recommendations in the area of recreational gear and apparel. Through my deep understanding of the market and our product offerings, I was able to help customers find the products that best met their needs and expectations.
Additionally, I organized the retail sales floor, simplifying the layout to make it more intuitive and user-friendly. By highlighting key brands, styles, and sales initiatives, I was able to create a more engaging shopping experience for our customers. Through my efforts, we were able to improve sales and customer satisfaction, establishing a reputation as a go-to destination for outdoor enthusiasts in the area.