Director of International Sales

Top Management

Led the development and execution of a comprehensive market entry strategy, spanning 35
countries across the APAC, EMEA, LATAM, and North America regions.

Oversaw and managed direct relationships with esteemed fashion, luxury, and lifestyle
retailers, including Lane Crawford, Selfridges, Journal Standard, El Palacios de Hierro, OFFICE,
Schuh, and other industry leaders.

Independently conceptualized, gained executive approval for, and executed the comprehensive
APAC market entry strategy for Lovevery, leading to exponential regional growth.

Successfully spearheaded the launch of Lovevery's subscription and standalone business in the
APAC region through Lovevery.com.au, surpassing new subscriber launch targets by an
outstanding 2.5 times. Achieved exceptional growth by implementing a comprehensive
Go-To-Market strategy while maintaining rigorous control over Customer Acquisition Costs.

Crafted and executed precision-focused consumer insight studies in collaboration with local
Japanese, South Korean, and Australian prospects. Utilized these insights to develop and
deploy highly e?ective market launch strategies tailored to each unique market, ensuring
optimal engagement and success.

Pioneered the establishment of a robust APAC entity through the creation of a Godo Kaisha (GK
Entity) based in Tokyo, Japan.

General Manager and VP of APAC

5th of employees at TOMS, playing a pivotal role in the company's inception and early growth.
Operated the business out of founder Blake Mycoskie's Venice Beach apartment during the
formative stages.

Led and executed a groundbreaking marketing initiative involving a nationwide tour of
Nordstrom stores across the United States. Traveled in a specially outfitted Airstream trailer to
conduct immersive and engaging in-person trunk shows.

Actively contributed to the order fulfillment process, hand-packing and ensuring the timely
delivery of shoes to customers who placed orders online in 2006, directly engaging with the
brand's earliest supporters.

Manager of International Sales and Intern

Led and managed a dynamic network of distributors, subsidiaries, and agents spanning the
entire APAC region, orchestrating operations across retail, wholesale, and e-commerce
channels to drive market expansion and achieve strategic objectives.

Served as the driving force behind APAC merchandising initiatives, adeptly articulating the
region's specific requirements and skillfully curating a product assortment that precisely
addressed the demands of both consumers and valued partners.

Orchestrated and delivered over $275M in GMV across a vast and diversified portfolio of sales
channels during 11-year tenure at TOMS.

Vice President of APAC Sales & Biz Dev

Led a cross functional committee spanning Legal, Accounting, and Operations to establish the
China Foreign Entity, paving the way for a successful market entry.

Spearheaded the identification, negotiation, and successful acquisition of a pivotal partnership
with a prominent Chinese wholesale and retail distributor.

Strategically identified and recruited top-tier professionals with expertise in marketing and
e-commerce. Orchestrated and executed comprehensive marketing and e-commerce
strategies to drive TMALL sales and elevate TOMS' brand awareness in the highly competitive
Chinese market.

Spearheaded a high-impact licensing partnership with Disney to develop and launch a
commemorative shoe collection in celebration of the inauguration of Disneyland Shanghai
Park.

Director of APAC Sales & Marketing

Find out detailed information about Hajime Birnbaum, Director of International Sales in Los Angeles

Hajime Birnbaum: Director of International Sales in Los Angeles

Hajime Birnbaum