Haley Freedman: Account Strategist

Provided strategic advice to clients within the Google Customer Solutions (GCS) Agency Sales team. Assessed and achieved client success via effective questioning, objection handling and competitive selling through the influencing of C-level stakeholders. ? Consulted on Google Search, Display, YouTube, and Shopping with the goal of maximizing client return on ad spend. ? Achieved a 106.7% revenue attainment across 30 priority clients in Q4'20 and successfully closed a $1M gap on an $8.5M target. ? Increased YoY growth across book by 286%, a 26pp increase in three quarters on target (Q3'20-Q1'21). ? Received 30 peer bonus support awards and led 20+ internal technical tools and Google Sheets/Excel trainings to 50+ teammates.

Responsible for driving business growth by educating, solution offering and consulting with agencies and clients directly. ? Provided strategic advice to grow 350+ small and medium businesses across multiple verticals. ? Top 5 Scaled Account Strategist globally; 107% revenue attainment; 162% total Q4 2019 attainment. ? Responsible for a quarterly revenue target of $8M; +117% average quarterly total attainment (Q4 2019 - Q2 2020). ? Won GCS Sales Excellence Award Apr 2020 & Dec 2019; Recipient of a Global Business Org (GBO) Sales Award Dec 2019.

Supported monetization and user acquisition efforts for the first company to produce, distribute, and monetize original entertainment mobile apps. Mammoth Media is behind consistently top-charting apps, Yarn, Wishbone, and Arena. Reported directly to the VP of UA. ? Completed A/B tests on 90,337 users to cross sell mammoth apps. Resulted in 204% increase in installs and 8.83% increase in CTR. ? Created, analyzed, and managed 25 paid marketing campaigns for apps on several platforms. ? Developed an excel-based KPI tracking tool to improve visibility and enabling optimization of marketing content strategies. ? Managed over 100 push notifications and in-app messages targeting 1.1 million US users.

Los Angeles, CA Managed the Guayaki Yerba Mate brand by maintaining 20 accounts and hosting marketing events to increase the presence of Guayaki. ? Educated the public on Guayaki's Market Driven Regeneration business model aimed at regenerating ecosystems. ? Sampled 200+ local consumers, implemented marketing strategies, and increased distribution for local sales areas.

Completed a series of projects for the vertical marketing strategy team including: content marketing strategy, website development, SEO, social media strategy, advertising and market research, HTML and CSS coding. ? Created processes for content strategy, development, review, and implementation resulting in a 172% increase in overall site users. ? Coordinated marketing content: creative briefing materials, content routing for publication, social media planning & management.