Bike

Golf

Dive

Creative Agencies

Fashion

Fishing

Lifestyle

Moto & Powersports

Music

Outdoor

Skate

Snow

Streetwear

Surf

Tech

Triathlon

Yoga

Health & Fitness

Painting

Vinyl records

Photography

Guitar

Furniture design

And drawing

Marketing Director | Creative + Brand + Marketing Strategist | Outdoor Industry Storytelling | Community & Growth

Other Services

Portfolio

With over a decade of experience in branding, creative direction, and marketing leadership, I am passionate about crafting compelling narratives and building strong brand identities. Throughout my career, I've had the privilege of working with industry leaders like Gerber Gear, Double Mountain Brewery, and Mt. Bachelor Resort, where I developed and executed innovative marketing strategies that resulted in significant business growth and increased brand presence. As a creative and marketing consultant, I specialize in producing impactful content and strategic campaigns that engage and inspire. My collaborative approach and dedication to quality have led to achievements such as a 15,000-follower increase on social media and a 21% revenue growth at Double Mountain Brewery. I am deeply committed to fostering creativity and teamwork, believing that the best results come from an open-minded and inclusive environment. I strive to create marketing solutions that resonate with audiences and drive success for my clients and employers.

Working with clients, I provide creative, content, brand, and marketing solutions to stay ahead of an ever-changing marketplace, by utilizing various marketing strategies, KPI’s, analytics, and creative processes to create substantial increases in traffic both digitally and physically. Furthermore, I work with each client to create unique content for their individual goals, campaigns, or brand identity. This collaborative working relationship provides compelling and inventive content, which reaches targeted markets, industries, or clients. The finished product provides each client with the content, campaign, or strategy for a successful ROI, growing their intended market, expanding their brand, or establishing themselves in their chosen or expanding industry.

-Establish an average conversion rate increase of 36%
-Increase average engagement by 23%
-Create effective brand-centric imagery and design.
-Potent ability to translate ideas and concepts with effective results.

Clients Include:
-Smith Optics
-SealLine
-Therm-a-rest
-SOG Knives
-Guerrilla Gravity
-The Loam Wolf
-Bogs Footwear
-Snowboarder Magazine
-Pete Alport Photo and Video
-Motosport.com

Brand Marketing and Creative Consultant

In this position, I am charged with the global vision of sell-in assets, lifestyle assets, and packaging design for all products within Gerber. As well as creating briefs to guide the visual, copy, and creative representation of each product package within the Concept to Consumer strategy and the brand guidelines. This also involves the effectiveness of the global packaging process including design, sustainability, consistency of materials, visual presence, structure, and implementation within Gerber.

-Created new packaging design for the release of the Compleat Camp Cook line and future products which venture into a new market.
-Increased 1.1 million reach, with implementation of new strategies.
-60% increase in monthly web traffic growth.
-Led team in 150,000 social media follower growth.

Design Manager

Responsible for creating and implementing long and short term marketing and creative plans and strategies while directing the overall marketing and creative vision of the organization within those scopes. Focusing on the consumer, these initiatives create a stronger brand presence and visual representation within the marketplace.   
-Led a 21% revenue increase.
-Increased social media following by 110% and 245% engagement increase.
-Designed and implemented an effective rebrand.
-Spearheaded website redesign, web store, UX design, SEO and functionality, which increased web traffic by 480%.
-Created and implemented Brand Guidelines to guide the company.
-Redesigned merchandise and packaging leading to a stronger presence.

Brand Marketing and Creative Director

I accepted the position of creative director and photographer to work with clients and studio staff with goal of elevating brand recognition and stability. Through the direction and creation of explorative content & visual storytelling, I am able to direct the creation of compelling and engaging content, increasing the return on investment. Additionally, I create content specifically for each unique client, from pre production through post production, raising brand awareness, marketability, and industry foothold. Combining content creation expertise, proactive leadership, and management techniques, I am able to successfully deliver a finished product and prove the ROI through targeted and effective KPIs.

Clients Include
-Smith Optics
-Saxx Underwear
-Dakine
-Coal Headwear
-Brew Dr. Kombucha
-Adidas Snowboarding
-Nike
-Quiksilver
-Snowboarder Magazine
-Transworld Magazine

Producer and Photographer

Accepting the position to create, establish, and maintain the brand and digital presence across platforms and media.  By providing brand awareness, along with rebranded content, I was able to increase traffic both digitally and physically, increasing sales and reestablishing the company as the premiere Central Oregon shop for biking.  Additionally, I created and established an interactive digital bond, through web, content, and social media presence that stimulated the customers interest, grew brand loyalty. These endeavors displayed a substantial return on investment, shown through KPIs, such as lead time per project, estimated vs actual project time, client satisfaction ratings, and estimated vs actual project budgets.

Digital Marketing Manager

Managing and supervising a staff of 22, I lead the creation of a high quality, internationally recognized, product. While in this position I was able to establish KPIs that decreased labor by 124 hours per week, which were spearheaded by efficient building and grooming techniques training for the team members.  Throughout my time in the position I recommended process and systems improvements, which were measured through effective KPIs, and when implemented displayed an increase in the longitivtiy of the product, consumer satisfaction, employee satisfaction, operational efficiency.

Park Project Manager

An inner corporation promotion brought me from Boreal to Mt Bachelor, where I effectively raised park usage by 84% through creating a centralized, quality, and unique product and brand.  Creating and establishing the park as a separate but inclusive brand, I was able to expand Mt Bachelor's market, capitalizing on the youth and action sports market with their strong family connections.  Utilizing social media platforms, promotion marketing, creative branding, graphic design, and event production I targeted offline and online consumers for effective growth.   Translating complex and creative concepts and data into compelling visuals for outreach through magazine ads, unique events, creative web series, compelling graphics, and a comprehensive marketing plan for our unique and quality product.  Through collaboration, the leadership of 16 employees, diligence, and hard work I established and created a brand and product that performed exceptionally, displaying a large ROI.  This was exemplified through top 10 rankings in SKI Magazine, Transworld Snowboarding, Snowboard Magazine, Snowboarder Mag, Freeskier Magazine, and onthesnow.com.  Additionally, the park received several prestigious events such as Snowboarder Superpark 15-17, Board/Ski tests, and various photoshoots.  The product has been highlighted in numerous films from Poor Boyz Productions, Mack Dawg productions, Snowboarder Magazine, Warren Miller Films, and many other productions.  

Marketing and Terrain Park Manager

In the position I generated 40% growth in brand awareness by developing a monthly video series, early social media pages(myspace), a quality and innovative product, and unique park specific logos and banners.  Additionally, along with the creation of the video series, I created unique, on brand, photographic content for the utilization in commercial ads, periodicals, and magazines.  The work provided throughout this role laid the groundwork for the future conversion and rebrand to Boreal becoming Woodward Tahoe.

Youth Brand and Project Supervisor

Find out detailed information about Hames Ellerbe, Marketing Director | Creative + Brand + Marketing Strategist | Outdoor Industry Storytelling | Community & Growth in Rhododendron, OR

Hames Ellerbe: Marketing Director | Creative + Brand + Marketing Strategist | Outdoor Industry Storytelling | Community & Growth in Rhododendron, OR

Hames Ellerbe

Appalachian State University

University of Oregon