Hames Ellerbe: Marketing Director | Creative + Brand + Marketing Strategist | Outdoor Industry Storytelling | Community & Growth in Rhododendron, OR

Working with clients, I provide creative, content, brand, and marketing solutions to stay ahead of an ever-changing marketplace, by utilizing various marketing strategies, KPI’s, analytics, and creative processes to create substantial increases in traffic both digitally and physically. Furthermore, I work with each client to create unique content for their individual goals, campaigns, or brand identity. This collaborative working relationship provides compelling and inventive content, which reaches targeted markets, industries, or clients. The finished product provides each client with the content, campaign, or strategy for a successful ROI, growing their intended market, expanding their brand, or establishing themselves in their chosen or expanding industry. -Establish an average conversion rate increase of 36% -Increase average engagement by 23% -Create effective brand-centric imagery and design. -Potent ability to translate ideas and concepts with effective results. Clients Include: -Smith Optics -SealLine -Therm-a-rest -SOG Knives -Guerrilla Gravity -The Loam Wolf -Bogs Footwear -Snowboarder Magazine -Pete Alport Photo and Video -Motosport.com

Responsible for creating and implementing long and short term marketing and creative plans and strategies while directing the overall marketing and creative vision of the organization within those scopes. Focusing on the consumer, these initiatives create a stronger brand presence and visual representation within the marketplace. -Led a 21% revenue increase. -Increased social media following by 110% and 245% engagement increase. -Designed and implemented an effective rebrand. -Spearheaded website redesign, web store, UX design, SEO and functionality, which increased web traffic by 480%. -Created and implemented Brand Guidelines to guide the company. -Redesigned merchandise and packaging leading to a stronger presence.

Accepting the position to create, establish, and maintain the brand and digital presence across platforms and media. By providing brand awareness, along with rebranded content, I was able to increase traffic both digitally and physically, increasing sales and reestablishing the company as the premiere Central Oregon shop for biking. Additionally, I created and established an interactive digital bond, through web, content, and social media presence that stimulated the customers interest, grew brand loyalty. These endeavors displayed a substantial return on investment, shown through KPIs, such as lead time per project, estimated vs actual project time, client satisfaction ratings, and estimated vs actual project budgets.

Managing and supervising a staff of 22, I lead the creation of a high quality, internationally recognized, product. While in this position I was able to establish KPIs that decreased labor by 124 hours per week, which were spearheaded by efficient building and grooming techniques training for the team members. Throughout my time in the position I recommended process and systems improvements, which were measured through effective KPIs, and when implemented displayed an increase in the longitivtiy of the product, consumer satisfaction, employee satisfaction, operational efficiency.

An inner corporation promotion brought me from Boreal to Mt Bachelor, where I effectively raised park usage by 84% through creating a centralized, quality, and unique product and brand. Creating and establishing the park as a separate but inclusive brand, I was able to expand Mt Bachelor's market, capitalizing on the youth and action sports market with their strong family connections. Utilizing social media platforms, promotion marketing, creative branding, graphic design, and event production I targeted offline and online consumers for effective growth. Translating complex and creative concepts and data into compelling visuals for outreach through magazine ads, unique events, creative web series, compelling graphics, and a comprehensive marketing plan for our unique and quality product. Through collaboration, the leadership of 16 employees, diligence, and hard work I established and created a brand and product that performed exceptionally, displaying a large ROI. This was exemplified through top 10 rankings in SKI Magazine, Transworld Snowboarding, Snowboard Magazine, Snowboarder Mag, Freeskier Magazine, and onthesnow.com. Additionally, the park received several prestigious events such as Snowboarder Superpark 15-17, Board/Ski tests, and various photoshoots. The product has been highlighted in numerous films from Poor Boyz Productions, Mack Dawg productions, Snowboarder Magazine, Warren Miller Films, and many other productions.

In the position I generated 40% growth in brand awareness by developing a monthly video series, early social media pages(myspace), a quality and innovative product, and unique park specific logos and banners. Additionally, along with the creation of the video series, I created unique, on brand, photographic content for the utilization in commercial ads, periodicals, and magazines. The work provided throughout this role laid the groundwork for the future conversion and rebrand to Boreal becoming Woodward Tahoe.