Hamza Pecenkovic: in Erie, CO

Supervise and delegate assignments to team of designers, videographers, and content creators while producing graphics for email-based campaigns, social media advertisements, branding content on websites, and printed advertisements. Attend events and collect content. Develop assets for YouTube content, Instagram video advertisements, and motion graphics. Operate photography and film equipment to capture footage for video works and edits to ensure cohesive narrative generation. Collaborate with marketing team to align content with brand guidelines and licensing. Liaise with internal and external stakeholders, vendors, and clients. • Optimized workflow to ensuring team members maximize use of time and skills. • Drove sales and ROI increase by creating engaging email template designs which further generated higher CTR of over 10% for each campaign. • Collaborated with various prominent automotive brands in aftermarket industry, including BC Racing, Koni, Eibach, AEM, KW, Turn14, and Precision Turbo.

Evaluated design brief and determined requirements. Corresponded with company team on conceptualization for visuals and prepared rough drafts. Selected appropriate colors and layouts. Created illustrations using various software. Implemented user experience best practices to drive visibility for e-commerce website. Designed website graphics and icons in addition to marketing collateral and webpages. Tested graphics across media and corrected designs in alignment with personnel feedback. • Streamlined performance of e-commerce website by initiating website redesign to include friendlier user interface resulting in 24% increase in user session length and 12.3% conversion rate increase since update.

Reviewed branding concepts and partook in discussions with management on potential ideas for new graphics. Developed illustrations for multiple brand styles covering sports apparel. Coordinated planning and design creation with management and designers to produce eye-catching uniform designs. Obtained knowledge in sublimation and direct-to-garment printing while delivering digital designs for advertising. • Boosted sales, raised productivity, and delivered quick turnaround time during collaboration with Marvel Studios Licensed Apparel on producing sports and street wear designs for adults and children in accordance with brand guidelines.

Conceptualized and designed full brand identity for online automotive media company, including logo and marketing content. Analyzed branding requirements and produced drafts for review. Finalized drafts in coordination with management and relevant teams. Utilized various software and applications to produce designs and illustrations. Ensured graphics alignment with branding strategy and business requirements. • Raised blog and news post traffic rate through consultations on website design and implementation of effective brand awareness strategies.

Generated advertising collateral for multiple advertising clients, including magazine pages and design templates for future issues. Finalized appropriate color schemes and layouts. Partnered with design team and Creative Directors on quality assurance for brand guidelines and content. Performed graphics tests across various media and adjusted designs according to management feedback. Developed visually appealing graphics. • Generated 8% ROI increase for advertising clients by creating successful design using client’s brand language to produce magazine print ads.