Hana Pruzansky: Business Development and Sales Associate in Encinitas, CA

Created a 2-year internal business and marketing plan outlining the manufactured home landscape and Autonomous Home's unique positioning within the market • Built the investor pitch deck for a capital raise, including a pro forma for the return on investment and cap rate analysis for land development projects in the Greater Los Angeles area • Developed internal selling processes to ensure effective customer relationship management

Conducted feasibility and market studies for various companies across multiple industries including biotech, food & beverage, non-profits, real estate, and sports • Created business plans and pitch decks for marketing initiatives, internal sales strategies, and fundraising for a diverse set of clients, including Huckleberry Surf Co., AEV Investor, Lee & Associates Commercial Real Estate, Brennan Investment Group, and Advanced Diagnostics Lab • Helped a biomedical technology company, Direct Biologics, raise $50,000,000

Built an investment pitch deck and assisted in spearheading a fundraising strategy for a $164 million development project for a luxury resort in Mexico, operated by the Mandarin Oriental Hotel Group • Created an offering memorandum for the aforementioned development, including analysis on both the competitive market and current Mexican investment climate • Created a marketing strategy for Berán Luxury Villas in the Marshall Islands, including the identification of key target market segments, a rebrand, and go-to-market strategy

Led an 8-person team of international graduate students in a market and feasibility study for a US- Mexico border coworking building concept to assess the bi-national user market, desired amenities, and willingness to pay to use this space • Conducted 99 in-person interviews and created, distributed, and analyzed 2,000 online surveys for meaningful conclusions supported by data-driven recommendations presented to the client • Built a financial pro forma showing projected revenue of each identified user segment

• Created a business plan for both short- and long-term marketing strategies ensuring brand alignment • Oversaw the professional athlete brand ambassador program including recruitment of brand elevating talent, the negotiation of team contracts, and fulfilling all athlete's product orders • Set agendas and facilitated meetings and working timelines to execute sales and marketing initiatives

Managed overall marketing strategy and a team of 6 people to fulfill public relations, social media, and event coordination roles while ensuring brand alignment across each function • Created and implemented the marketing strategy for new product releases, promotions, on and off premise events, tracking and evaluating the return from each marketing initiative • Headed sales and operations planning by facilitating forecasting meetings on supply and demand of product as well as ensure supply and demand balancing

Created and evaluated a series of different outreach strategies focusing on patients' access to care through various health educational resources outside of the Kaiser Permanente facility by way of technology in order to improve overall health outcomes • Managed the San Jose State Internship program by creating projects pertaining to the new Technology Learning Center, evaluating the quality of their work, and providing feedback

Implemented and evaluated "Care Beyond Our Walls" initiative- an internally developed, novel program bringing the Kaiser Permanente care experience to underserved Latino communities, creating means of giving bilingual, bicultural care to underserved populations • Co-created a teaching curriculum for doctors and health educators to present, approved by the executive sponsor to distribute to all 12 Northern California medical centers • Acted as regional expert after the pilot program's approval to consult the remaining Kaiser Permanente facilities to implement the "Care Beyond Our Walls" initiative as a region-wide mandate