Hannah Chan: Marketing Strategist in Los Angeles, CA

- coordinate, maintain social media presence by implementing cohesive branding across channels, paid search campaigns, CRM - create analytics reports and track progression of social presence - reworked retail profit structure and improved sales margins for E-commerce and softlines - create compelling graphics for promotional use - draft copy for lifestyle/culture YouTube series

- create PR campaigns in conjunction with album releases - conduct weekly analytics report to inform SEO strategy - created copy across all social channels - oversee digital distribution and licensing channels - manage label’s e-commerce backend – inventory, photography, logistics - organize sponsors for label’s 2016 official SXSW showcase

- design and create advertising graphics for print and web for the University of California, San Diego and Riverside campuses - worked in-house to develop immersive marketing campaigns - manage E-Commerce backend – photography, inventory, sales - manage all social media channels

- courses: Marketing, Branding, Professional Development Series - provide excellent guest experience on par with Disney standards