Marketing Specialist

Specialist & Consultant

-Manages and executes the day-to-day activities and tactical requirements of generating email
campaigns in support of the marketing plan, set up and launch campaigns
-Set up all activities and campaigns in enterprise marketing management system, submit all proposals
for new activities and campaigns, assigns workflow, establishes and sets up testing
-Set up and monitor segmentation, all list selection and execution
-Responsible for assigning creative for emails, direct mail, print, which may include traffic of creative,
coordinating with other departments and help plan future campaigns.
-Interface with key strategic business partners, daily updates, reports
-Assists in the development of contact strategies
-Tracks and reports on campaign performance; communicates to internal stakeholders regarding
campaign effectiveness.
-Assists in plan development
-Manage the budget and invoicing related to all activity, tracks costs
-Works with other channel managers and other cross-functional stakeholders

Owner
Blonde Boss Media - Manchester, NH
November 2016 to September 2018
•   Developing social media pages
•   Creating content strategy plan and scheduling weekly posts
•   Monitoring client progress with analytical software
•   Social media engagement (likes, follows, shares, collaborations etc.)
•   Press release writing
•   Newsletter writing / email blasts
•   Blog writing and Maintenance

Duties:
• Building all social media accounts (Facebook, Twitter, Instagram, Snapchat, Linkedin)
• Creating relevant and exciting content (eg. Makeup tutorials, product photos that connected with our target audience which included makeup artists and beauty professionals)
• Engaging on social media pages (eg. Responding to customer comments/messages, liking other pages and their photos, commenting on other pages)
• Working with Photoshop to create posts (eg. Created event and makeup class flyers to post on social media pages)
• Filing and organizing
• Copy writing (eg. Website copy and writing for marketing materials including brochures and flyers)
• Emailing makeup brands and securing suppliers

Social Media Coordinator

Duties:
• Conducting press releases/media advisories/news briefs for clients
• Media outreach / Pitching (eg. Reached out to local, statewide and national media outlets including newspapers, magazines and TV stations to secure coverage for client events and appearances)
• Covering events (eg. Attended events, helped with client social media by taking pictures at event and creating small write up about the event)
• Conducting project research (eg. Researched venues, local media, competitors projects, etc.)
• Project management (eg. Managed a few events for clients)
• Celebrity outreach (eg. Reached out to celebrity agents for appearances and endorsements)

PR Account Associate

• Contacting Media (eg. Reached out to local, statewide and national media outlets including newspapers and magazines to secure media coverage for clients)
• Communicating with clients (eg. Email correspondence between clients and setting up meetings)
• Finding prospective clients (eg. Researching small business and businesses in need of agency assistance)
• PR Research (eg. Researched venues, local media, competitors projects, etc.)
• Implementing social media sites (Facebook, Twitter)

Junior Publicist

Duties:
• Implementing Social Media (Facebook and Twitter)
• Conducting Press Releases
• Writing blog articles
• Contacting Media (eg. Reached out to local, statewide and national media outlets including newspapers and magazines to secure media coverage for clients)
• Contacting bloggers (eg. Contacted bloggers for product features and guest blog writing on our website)
• Product descriptions (eg. Wrote small blurbs for each product we sold on the website)

PR Intern

junior
publicist
• Currently a blogger for the Employee Communications Council discussing "Millennials in the Workplace"
• Currently the event assistant for Main Events photo booth service (side gig)

Temporary Project

Find out detailed information about Hannah Greenwood, Marketing Specialist in San Diego, CA

Hannah Greenwood: Marketing Specialist in San Diego, CA

Hannah Greenwood

Barry University