Hannah Greenwood: Marketing Specialist in San Diego, CA
Hannah Greenwood
Marketing Specialist
San Diego | United States
Skills
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Interests
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Industries
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Work experience
University of St. Augustine for Health Sciences
Marketing Specialist | 09/2018 - Current
-Manages and executes the day-to-day activities and tactical requirements of generating email
campaigns in support of the marketing plan, set up and launch campaigns
-Set up all activities and campaigns in enterprise marketing management system, submit all proposals
for new activities and campaigns, assigns workflow, establishes and sets up testing
-Set up and monitor segmentation, all list selection and execution
-Responsible for assigning creative for emails, direct mail, print, which may include traffic of creative,
coordinating with other departments and help plan future campaigns.
-Interface with key strategic business partners, daily updates, reports
-Assists in the development of contact strategies
-Tracks and reports on campaign performance; communicates to internal stakeholders regarding
campaign effectiveness.
-Assists in plan development
-Manage the budget and invoicing related to all activity, tracks costs
-Works with other channel managers and other cross-functional stakeholders
Owner
Blonde Boss Media - Manchester, NH
November 2016 to September 2018
• Developing social media pages
• Creating content strategy plan and scheduling weekly posts
• Monitoring client progress with analytical software
• Social media engagement (likes, follows, shares, collaborations etc.)
• Press release writing
• Newsletter writing / email blasts
• Blog writing and Maintenance
The Makeup Club
Social Media Coordinator | 08/2015 - 04/2016
Duties:
• Building all social media accounts (Facebook, Twitter, Instagram, Snapchat, Linkedin)
• Creating relevant and exciting content (eg. Makeup tutorials, product photos that connected with our target audience which included makeup artists and beauty professionals)
• Engaging on social media pages (eg. Responding to customer comments/messages, liking other pages and their photos, commenting on other pages)
• Working with Photoshop to create posts (eg. Created event and makeup class flyers to post on social media pages)
• Filing and organizing
• Copy writing (eg. Website copy and writing for marketing materials including brochures and flyers)
• Emailing makeup brands and securing suppliers
Sonshine Communications
PR Account Associate | 11/2014 - 07/2015
Duties:
• Conducting press releases/media advisories/news briefs for clients
• Media outreach / Pitching (eg. Reached out to local, statewide and national media outlets including newspapers, magazines and TV stations to secure coverage for client events and appearances)
• Covering events (eg. Attended events, helped with client social media by taking pictures at event and creating small write up about the event)
• Conducting project research (eg. Researched venues, local media, competitors projects, etc.)
• Project management (eg. Managed a few events for clients)
• Celebrity outreach (eg. Reached out to celebrity agents for appearances and endorsements)
PR Research
Junior Publicist | 09/2014 - 11/2014
• Contacting Media (eg. Reached out to local, statewide and national media outlets including newspapers and magazines to secure media coverage for clients)
• Communicating with clients (eg. Email correspondence between clients and setting up meetings)
• Finding prospective clients (eg. Researching small business and businesses in need of agency assistance)
• PR Research (eg. Researched venues, local media, competitors projects, etc.)
• Implementing social media sites (Facebook, Twitter)
Social Media
PR Intern | 08/2014 - 11/2014
Duties:
• Implementing Social Media (Facebook and Twitter)
• Conducting Press Releases
• Writing blog articles
• Contacting Media (eg. Reached out to local, statewide and national media outlets including newspapers and magazines to secure media coverage for clients)
• Contacting bloggers (eg. Contacted bloggers for product features and guest blog writing on our website)
• Product descriptions (eg. Wrote small blurbs for each product we sold on the website)
Employee Communications Council
Temporary Project | 07/2014 - 08/2014
junior
publicist
• Currently a blogger for the Employee Communications Council discussing "Millennials in the Workplace"
• Currently the event assistant for Main Events photo booth service (side gig)