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Encouraging women to get into the outdoors.

Public Affairs Specialist

Specialist & Consultant

I serve as the West Desert District Public Affairs Specialist for the Bureau of Land Management in Utah. In this position, I plan and coordinate tours for dignitaries and develop communication products, marketing products, web content, and social media content for the agency. I frequently work with legislative affairs, congressional offices, local governments, and community groups. In addition, I lead public meetings and conduct interviews with media - usually regarding controversial subjects. My duties also include photography and videography for promotions and events. 

•	Served as BLM-Utah website lead at the BLM-Utah State Office
•	Managed all web admins in Utah
•	Served as BLM-Utah new media lead at the BLM-Utah State Office
•	Managed all social media admins in Utah
•	Provided timely and accurate coverage of news, events, success stories, and initiatives
•	Acted as a key member on task forces and panels that overlap with web and new media content
•	Served as member on the national web and social media teams
•	Prepared written, oral, and new media content for internal and outreach materials
•	Worked with federal, state, and local partners to amplify messaging
•	Provided support for the BLM-Utah External Affairs Team


Webmaster and Social Media Manager

•	Worked on the “Respect and Protect” national marketing campaign to eliminate the looting and vandalism of archaeological and paleontological artifacts from public lands across the country. 
•	Created an active communications plan  
•	Met with BLM archaeologists and paleontologists to develop detailed messaging 
•	Coordinated and conducted proactive outreach with representatives from federal agencies, state agencies, and local interest groups  
•	Maintained a list of stakeholders and acted as point of contact 
•	Created and maintained an editorial calendar
•	Strategized and implemented the campaign launch in Spring 2016
•	Oversaw detailed advertising
•	Developed a campaign launch strategy and coordinated the launch parties

Marketing and Communications Consultant

•	Shared relevant information and composed new content for social media platforms: Facebook, Twitter, Vine, Flickr, Instagram, Tumblr, YouTube and BLM Daily. Used keywords, hashtags and analytics to determine the best time and way to reach our audience. 
•	Developed a stronger presence on BLM-Utah’s social media platforms by highlighting specific events, locations and campaigns in an interactive setting that encourages followers to share, comment and like posts. 
•	Developed and implemented a Social Media/Communications Plan for the Federal Interagency Council on Outdoor Recreation (FICOR) at the 2015 Outdoor Retailer Show
•	Worked with the BLM National Office to create a strategy for sharing the BLM’s mountain biking interactive map message live from the Outerbike event where Neil Kornze was onsite for the announcement and to meet with interest groups
•	Maintained the BLM-Utah external website as Webmaster 

Webmaster and Social Media Intern

•	Developed and maintained partnerships with Friends of Paleontology, Dinosaur National Monument, Utah Geological Survey, University of Utah, Museum of Western Colorado, the BLM’s National Operations Center, Denver Museum of Nature and Science and others which forward BLM’s paleontological resources objectives 
•	Provided coordination and liaison with external organizations (industry, professional, state agencies, congressional, universities, and repositories) to build coalition 
•	Interfaced with public to provide BLM information at public outreach venues such as schools, society meetings, universities, and public information meetings
•	Enhanced the existing comprehensive paleontological permitting and geospatial database to make the paleontological resource management and data collection process more effective and efficient for the staff, and provide greater transparency for the public. 
•	Was a member of the Recreation Strategy planning team and edited the final design. 

Heritage Resources Intern (Paleontology, Archaeology, Museum)

•	Instructed students from the age of three-years to senior citizens in the sport of skiing
•	Instructed beginner levels to advanced/experts
•	Taught privates, local programs, weekly and daily programs
•	Instructed groups that ranged in size from one to nine students
•	Maintained safety on the ski hill while encouraging the skill development necessary to ski more challenging terrain
•	Catered to the clients’ needs, concerns, and goals
•	Offered Star Service
•	Participated in on-snow and off-snow continuing education that included: Children’s specialist, Special Needs, Mountain Safety, Avalanche Safety, Skill Development, Terrain Development, Park Safety and Big-Mountain Awareness

Professional Ski Instructor

•	Led nature walks, table talks, day hikes, and multi-day backpacking trips in the White Mountains of New Hampshire
•	Assisted in the training of new guides in my second season and acted as Trip Leader
•	Designed courses: Geology of the White Mountains, Birds of Prey, Winter Traction, Dressing for the Seasons, Fitness Training for Hiking Season 
•	Instructed: Map and Compass, Tracking, Hydrology, biology, geology, Bushwhacking, Campfire Building, Shelters, Bear Safety, Backpacking Gear, How to pack a Backpack, Water Treatment, Weather Safety, and Trip Planning. 
•	Wrote nature blog posts for the Appalachian Mountain Club
•	Instructed canoe and kayak trips, rafting, rock climbing and photography adventures 
•	Assessed guests’ physical fitness to determine weight of backpack, speed, distance, and difficulty of hikes 
•	Assisted with Search and Rescue missions, as well as acting “medic” in backcountry injury situations with guests. 

Naturalist/Adventure Backpacking Guide

Find out detailed information about Hannah Lenkowski, Public Affairs Specialist in Sandy, UT

Hannah Lenkowski: Public Affairs Specialist in Sandy, UT

Hannah Lenkowski