Hannah Moore: Founder in San Diego, CA

Certified Holistic Health Coachi personal practice

and Spring 2021 ATL campaign, developed and delivered amidst the everchanging Covid-19 landscape. Campaign resulted in Google Stadia's first 1 Million app downloads. - Single brand lead for Guardian's first consumer campaign with Omelet's in-house production company, resulting in +28% increase in sales YOY and +10% increase in brand consideration. - Personally developed Guardian's 2019 brand marketing calendar, creating a foundation for Guardian's interagency integration processes and establishing Omelet as lead agency amongst the various partners. - Assisted in defining the Guardian's highest potential brand target audience, & validated through audience research. - Managed account financials & budgets, over-burn, and scope creep to maximize account profitability. - Responsible for managing senior client relationships. - Responsible for the management of junior team members. Brand Manager (Princess Cruises, Mitsubishi Motors of North America, Pokémon & Pokémon GO, Xperi, Dreamworks Animation, DTS, The Salk Institute) - Led the development of Princess Cruises integrated brand campaigns for the cruise industries high-booking season, resulting in a 300% lift in likeability amongst the core target audience and +30% increase in social conversation. - Oversaw multi-channel consumer marketing demand-generation campaigns to deliver on key awareness and consideration KPIs, moving prospective guests further down the funnel. - Led the experiential activation for the global debut of the Mitsubishi Eclipse during the 2017 Great American Eclipse. The all-in-one event included: a dual-livestream (streaming to Facebook and YouTube), a film shoot, an international influencer activation, and quickly turning around 23 campaign assets within 36 hours after the moment of totality. - Managed the retail launch of the Mitsubishi 2018 Outlander and Outlander sport models, including TVC, display, social, print, POP, OOH, and dealer toolkit materials. - Managed the Pokémon GO global campaign pitch and development, launching new gameplay features to lapsed players across 11 countries and deploying over 400 multi-channel assets. - Launched the rebrand of Xperi Corporation to the employee and investor communities, reaching 2.5 million and garnering 11 million impressions, within a 5-week period. Total time from creative brief to delivery: 4-weeks. - Assisted in the global launch of Omelet's retail loyalty start-up initiative, working directly with the Managing Director to pitch our product to various retailers in the grocery, convenience, and petrol industries across LatAm, the United Kingdom, and Canada.