Hannah Moore: Founder in San Diego, CA
Hannah Moore
Founder
San Diego | United States
Skills
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Interests
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Industries
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Work experience
The Wilderness Wellness
Founder | 04/2021 - Current
Certified Holistic Health Coachi personal practice
Omelet
Senior Brand Manager (Google Stadia, Primal Kitchen, Guardian Life Insurance) | 01/2014 - 04/2021
Google Stadia
Single project lead | 03/2020 - 09/2020
and Spring 2021 ATL campaign, developed and delivered amidst the everchanging Covid-19 landscape. Campaign resulted in Google Stadia's first 1 Million app downloads.
- Single brand lead for Guardian's first consumer campaign with Omelet's in-house production company, resulting in +28%
increase in sales YOY and +10% increase in brand consideration.
- Personally developed Guardian's 2019 brand marketing calendar, creating a foundation for Guardian's interagency integration
processes and establishing Omelet as lead agency amongst the various partners.
- Assisted in defining the Guardian's highest potential brand target audience, & validated through audience research.
- Managed account financials & budgets, over-burn, and scope creep to maximize account profitability.
- Responsible for managing senior client relationships.
- Responsible for the management of junior team members.
Brand Manager (Princess Cruises, Mitsubishi Motors of North America, Pokémon & Pokémon GO, Xperi, Dreamworks Animation, DTS, The Salk Institute)
- Led the development of Princess Cruises integrated brand campaigns for the cruise industries high-booking season,
resulting in a 300% lift in likeability amongst the core target audience and +30% increase in social conversation.
- Oversaw multi-channel consumer marketing demand-generation campaigns to deliver on key awareness and consideration KPIs, moving prospective guests further down the funnel.
- Led the experiential activation for the global debut of the Mitsubishi Eclipse during the 2017 Great American Eclipse. The
all-in-one event included: a dual-livestream (streaming to Facebook and YouTube), a film shoot, an international
influencer activation, and quickly turning around 23 campaign assets within 36 hours after the moment of totality.
- Managed the retail launch of the Mitsubishi 2018 Outlander and Outlander sport models, including TVC, display, social,
print, POP, OOH, and dealer toolkit materials.
- Managed the Pokémon GO global campaign pitch and development, launching new gameplay features to lapsed players
across 11 countries and deploying over 400 multi-channel assets.
- Launched the rebrand of Xperi Corporation to the employee and investor communities, reaching 2.5 million and garnering 11 million impressions, within a 5-week period. Total time from creative brief to delivery: 4-weeks.
- Assisted in the global launch of Omelet's retail loyalty start-up initiative, working directly with the Managing Director to pitch our product to various retailers in the grocery, convenience, and petrol industries across LatAm, the United
Kingdom, and Canada.