Hans Moller: Digital Database – Email Marketing Manager in Encinitas, CA

• Drive business development and email marketing initiatives across all TEN brands. • Develop and implement short and long term “go to market” sales strategy and sales collateral. • Implement business unit revenue goals, ad operations process and email programming • Key contributor to email database development/growth via integrated marketing programs. • Business unit contributed $120,000 in revenue (year 1) exceeding budget. • Lead in audience engagement strategies and development of email analytic reporting process • Created and executed TW audience market research program. Implemented annual reader survey program and workflow process from concept to completion for all TW brands. Analyzed and packaged reader survey results to create audience profiles/”audience stories” for each brand vertical. Integrated data into TW sales proposals.

•Developed marketing promotions with key industry partners and advertisers to generate new print subscribers and maintain TransWorld’s print rate base for all brands. •Responsible for generating profitable circulation and reduced costly verified/agent subscriptions with profitable partnerships. Generated over 88,000 paid subscriptions through partnership programs saving TW over $170,000 in circulation costs annually. •Developed and implemented our online strategy/website optimization and social media marketing to increase orders. Increased online orders 24% in Q1 –Q2 2010. •Created 35+ new co-branded (GWP) programs to increase paid circulation orders, cut circulation costs by $80,000 annually. •Responsible for integrating partnership and co brand programs into the TW ad sales strategy to support sales reps, and to add additional value to TW advertising packages. •Developed ground up strategy for TW mobile application and marketing programs from programming/dev to marketing. Produced over 25,000 paid IPhone app downloads in 2011.

ACTIVE Network is the leading provider of activity and participant management solutions. Our cloud based technology platform makes managing and operating all types of activities, events and organizations smarter and more efficient. •Promoted to the primary leadership role to further grow the action sports division within Active. •Responsible for business development, strategic planning, partnership creation, and key account management. •Consulted with clients and sold custom online registration, email marketing programs, database management solutions and integrated marketing programs. •Hired/managed account executives and account managers to sell into and maintain a territory of 800+ clients and $400,000 in annual recurring revenue. •Promote strategic planning for Active 2.0 website re-launch to create action sports based content/community, user generated social media, SEO and web analytics. •Created cloud base technology and payment processing solutions for leading companies including Billabong, Surfline, Rip Curl, Woodward, US Snowboarding, Transworld Media, Sun Diego, the USASA, MX Sports, and Surfing America.

•Responsible for selling email marketing and database management solutions and marketing programs to action sport companies while managing, renewing and up selling existing clients. •Built and organized sales pipeline with revenue estimates. Tasked with account and client relationship management. •Responsible for $250,000 in direct sales/revenue growth exceeding sales quotas. •Grew revenues and client base in excess of 80% year to year. •Integrated Covey sales training into daily sales practices while making 40+ calls per day.

Co-founded and formed the legal partnership that is Art Beats. This general partnership was founded to give back to the elderly community. We provide custom art therapy program for elder communities. •Created company mission statement and purpose •Developed and implemented sales strategy, sales quotas, and pipeline and CRM organization. •Created all marketing/sales materials and conducted market analysis research and sales. •Accountable for all small business operations including budgeting, scheduling, hiring, staff management, website optimization and email accounts for internal and external communication.

Responsible for selling and retaining online advertising/media listings for the CVBTV website. Worked directly with CVBTV owner and founder on sales strategy and development.