Haoyue Li: in Portland, OR

Ran basketball & NBA social media account called “DIME”. Drove the consumer based marketing strategy for And1 to reenter Chinese market. Participated in basketball players’ China tour. In charge of player interview and storytelling of brand & footwear. Co-led the digital content and marketing for LI-NING basketball jersey technology. Reporter in PDX, focusing on sneaker events, NBA games and locker room interview.

Led the global team penetrate into Chinese outdoor basketball marketplace. Created the “Sheath” basketball shoes based on local consumer insight. Built 3 years merchandising plan, including assortment, color, story and revenue forecast. In charge of Go to Market strategy, including distribution, key events and digital plan.

Created sports product Ecommerce, for trading international & domestic sporting goods. Overall drove over 20,000 transactions worth more than $500,000 revenue in 2014-15. Launched unique Chinese/American product assortments based on local consumer taste. Improved merchandising and supply chain for a better consumer experience.

Rotated in multiple departments and familiar with various types of business & banking affairs. Sold financial product via consumer relationship management and data analysis. Managed personal finance of over 100 people and enterprise service of 3 companies.