Haoyue Li: in Portland, OR
Haoyue Li
![Profile avatar](https://content.malakye.com/media/uploads/images/personalprofiles/thumbs/729604_636983781271983773.jpeg)
Portland | United States
Skills
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Interests
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Industries
Streetwear
Summary
Activity
Projects
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Work experience
![Image Puma North America](https://content.malakye.com/media/logos/images/8390_636879228813051187.png)
Puma North America
Market Analyst | 01/2019 - 03/2019
Researching consumer insights and marketplace/business data to help set a strategic direction for new category development. Deliverable expectation is to create a sustainable North American stand-alone business unit and determine the product & business structures to support it.
Sole Collector
Marketing Specilist | 06/2018 - 03/2019
Ran basketball & NBA social media account called “DIME”.
Drove the consumer based marketing strategy for And1 to reenter Chinese market.
Participated in basketball players’ China tour. In charge of player interview and storytelling of brand & footwear.
Co-led the digital content and marketing for LI-NING basketball jersey technology.
Reporter in PDX, focusing on sneaker events, NBA games and locker room interview.
QUO Basketball
Product & Merchandising Director | 10/2017 - 03/2019
Led the global team penetrate into Chinese outdoor basketball marketplace.
Created the “Sheath” basketball shoes based on local consumer insight.
Built 3 years merchandising plan, including assortment, color, story and revenue forecast.
In charge of Go to Market strategy, including distribution, key events and digital plan.
Flight8445 Sporting Goods
Founder & CEO | 07/2011 - 07/2017
Created sports product Ecommerce, for trading international & domestic sporting goods.
Overall drove over 20,000 transactions worth more than $500,000 revenue in 2014-15.
Launched unique Chinese/American product assortments based on local consumer taste.
Improved merchandising and supply chain for a better consumer experience.
Bank of China
Consumer Manager | 07/2014 - 12/2015
Rotated in multiple departments and familiar with various types of business & banking affairs.
Sold financial product via consumer relationship management and data analysis.
Managed personal finance of over 100 people and enterprise service of 3 companies.
Education history
University of Oregon
Master's | 2017 - 2019
Connections
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