Harley Widdowson: Industrial Designer

Creating mass produced point of sale FSDU's for global retailers. Utilising design skills learnt at University to consistently develop holistic solutions for individual constraints, whilst minimising manufacturing costs. Developing new product innovation and workflows to generate further revenue streams.

Responsible for communicating with potential clients to understand their needs and develop a bespoke design custom to their shop. Each customer received a design package, complete with technical drawings and renders that formed a contract between the customer and XL which would then be used to manufacture the display.