Creative Director, Huk Performance Fishing and Nomad Outdoor

Creative & Design

I'm currently the Creative Director for Huk Performance Fishing and Nomad Outdoor. I lead photo and video content production for our lifestyle and performance apparel, I also lead and design all marketing design systems, email and social campaigns, and retail.  

I'm also a freelance designer and creative director. In my 20 years of experience, I’ve worked for a wide variety of brands, specializing in outdoor, apparel, spirits, technology, CPG, and fitness. I approach each project with a strategic focus and craft simple and adaptable solutions, keeping a multidisciplinary approach to all projects.

At Marolina Outdoor, I lead all marketing creative for the Huk Performance Fishing and Nomad Outdoor brands. Huk is one of the largest apparel brands in the performance fishing space and active outdoor lifestyle. My role as Creative Director includes content and design direction for all marketing channels - direct mail catalogs, email, ecomm, paid social, retail, and broadcast. I also lead concept and production of seasonal content.  Everything from lifestyle photography, product photography, and films.

Creative Director

Creative Director & Designer

At UON I lead all creative output from strategy, concept, and execution across channels to create unified brand experiences. Some of our recent clients include Cannuka, Stylitics, LaSalle Investment Management, WhistlePig, Limavady, Isobar, The Rotary Foundation, M3 Design, Westside Barbell, Ad Results Media, Hedge House Furniture.

Clients include:
Brown-Forman/Jack Daniel's family of brands - Jack Daniel's Old No.7, Gentleman Jack, Single Barrel, Tennessee Honey & Tennessee Fire. Anheuser Busch InBev - Stella Artois, Michelob Ultra, Shock Top, Goose Island, Breckenridge Brewery, Blue Point Brewery, 10 Barrel Brewery. Coca-Cola, Comcast Xfinity

Sr Art Director

Specializing in design and direction for brand identities, ad campaign executions, broadcast, video, photography and interactive experiences. Heavily involved in creative strategy and research, concept development and planning, client presentation and production. Lead interactive strategy, architecture, UI/UX design for websites and applications. 

Clients indlude: BlueCross BlueShield, Sorinex, Piggly Wiggly, Palmetto Health, University of South Carolina, SC Dept of Agriculture, Riverbanks Zoo and Garden, Historic Columbia Foundation, Dayton Power & Light, Salvation Army

Senior Art Director

Corporate Communications in-house - Dual role of graphic designer and interactive designer / front-end developer. Created service line branding, print collateral, annual reports, traditional ad campaign material, internal communications and environmental design. Also lead interactive design and front-end developer for hospital sites and microsites.

Graphic and Web Designer

Corporate Communications In-house - Dual role of graphic designer and interactive designer / front-end developer. Created print collateral, brochures, annual reports and traditional ad campaign executions for hotels and restaurants. Also lead interactive design and front-end development for property sites and microsites.

Find out detailed information about Harrison Croft, Creative Director, Huk Performance Fishing and Nomad Outdoor in Charleston, SC

Harrison Croft: Creative Director, Huk Performance Fishing and Nomad Outdoor in Charleston, SC

Harrison Croft

University of South Carolina

University of South Carolina-Columbia