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Marketing Specialist - Data Backup Services

Specialist & Consultant

Self motivated, results-driven and big picture marketing professional with exceptional client relations and negotiation skills honed across multiple industries. Extensive background in creating marketing collateral, budgeting and marketing plan developments, managing campaigns with a focus on analytics, results and bottom line and supervising mergers and acquisitions communications.

I am responsible for designing, developing and executing marketing programs targeting existing and prospective partners, value-added resellers and customers across North America, Europe and Australasia. These programs include: direct mail and email marketing, lead generation, promotions, content creation, webinars, partner conferences, events, sales support, and training. Additionally, I spearhead the mergers and acquisitions content creation and communicating process including of over 15 acquisitions worldwide. I also initiate and implement a plethora of cross sell campaigns with other j2 brands and departments targeting IT decision makers and VARS.

I planned, managed and optimized the email-marketing program by designing and updating the email-marketing calendar, coordinating with various departments, developing metrics for optimization and driving email acquisition and revenue. Additionally, I oversaw the Affiliate marketing program that included recruiting new publishers, converting active publishers to productive publishers, developing marketing incentives, improving performance and reconciling orders. I also compiled, analyzed and presented weekly and monthly performance reports by individual marketing tactics, assessed new marketing opportunities and partnerships, and provided insightful analysis and recommendations.

Online Marketing Manager

I managed a team of marketing professionals, and helped create and shape all marketing and communications content including brochures, e-blasts, social media, online ads, press releases and website copy. Furthermore, I recruited industry media and market affiliates, and managed a new media partnership program that became a new source of revenue for the company. Additionally, I helped establish marketing strategies based on reporting analytics, market trends and individual conference intricacies.

Marketing Manager

I developed and managed the digital outreach campaign to market the company’s subscription service, e-newsletters and blogs. Additionally, I developed and optimized many of the company e-newsletters and blogs to increase visibility via search engine marketing.

Digital Communications Specialist

I researched and managed a portfolio of 1,500 commercial properties in Orange County & Las Vegas. I acquired and compiled first hand data via brokers, appraisers, property owners and other relevant players. Additionally, I created comparable reports that explained real estate values and analyzed income statements, rent rolls and capitalization rates. Furthermore, I produced market reports that explained the state-of-the-market for each quarter.

Senior Research Associate

Find out detailed information about Hasan Ali, Marketing Specialist - Data Backup Services in Sherman Oaks, CA

Hasan Ali: Marketing Specialist - Data Backup Services in Sherman Oaks, CA

Hasan Ali