Hassan El Bouchtaoui: in Vilvoorde

- Responsible of digital advertising within the Benelux organisation - In charge of strategy & KPI setting for display, video, search & social ads - Budget allocation of different media channels - Building external partnerships - Data Management Platform strategy - Data-Driven Marketing strategy - In charge of the Media Agencies in BE and NL - Optimisation, evaluation & reporting of digital campaigns - In charge of innovation within digital advertising - Vendor selection and implementation of new ad technology

- Development of the Social Media Competence Centre - Vendor selection for Social Media Tools - Creating new processes and guidelines for use of social media networks - Consultancy & advising internal stakeholders on use of social media to achieve the business objectives. - Experts in advertising on all social media networks (Facebook, Twitter, Instagram, YouTube & LinkedIn) - Creation of social media dashboards

- Responsible B2B mobile voice and data product sales - Stimulation and growth of online leads in collaboration with different stakeholders - Initiated and launched Online Triggered Campaign project - Responsible for B2B digital marketing (Display, remarketing, RTB, affiliates) campaigns, planning and budget - Introduction of innovative social media campaigns - Development of various standard reporting for sales tracking

- Responsible for the implementation and the daily management of integrated partners and long term advertising deals on all Skynet Media products (Mobile and Internet). - Coordination with all internal and external key stakeholders to ensure accurate and timely completion of online and mobile projects under my supervision - Account management for key customers - Analysis of traffic statistics and provision of reports to the sales department and to clients - Traffic Management for mobile campaigns on Vodafone Live! Portal. - Contract and sales negotiations with mobile customers

- Inside sales, support and post sales configuration - Responsible for the development of the communities (chat, dating and game) to increase revenues. - Negotiation and coordination of advertising deals for the SMS communities - analysis and reporting

- Technical helpdesk for hosting, mail accounts and all other products - Registration and transfer of domain names (international extensions) - Coordination of portfolio takeover

- Providing ICT training to inexperienced computer users - Project "Onthaal en ICT" (responsible for conceptualisation and organisation of a key training course for internal personnel and middle management)