Haylee Bartley: Social Strategist

As a Social Strategist / Content Creator at Rocket55, I produce and optimize social media accounts for all of our clients. From shooting to editing, scheduling, and reporting. Paid and Organic Social Strategies and Content Creation Partnering with SEO, Web, and Email teams on content plans for cohesive campaigns across channels and platforms Photography, Videography, and Graphic Design for all digital assets Managing Influencer and UGC collaborations for clients

managed 4 of our retainer clients, which included content strategy, leading experiential marketing, managing a team of creators to bring their marketing goals to life and grow their social media accounts. Producing weekly content involving research, planning, shooting, editing, writing and QA of social media content. Lead all client meetings, including; monthly recaps, establishing quarterly goals, pitching new ideas, event planning, and bi-weekly meetings. Managing influencer relationships such as outreach, contracts, follow-ups, and recaps. Producing client events such as fashion shows, and influencer events. Involving press, strategic partnerships, coordinating sponsorships, hiring vendors, owning all marketing, day-of coordination, and case study creation. Creating content calendars, managing campaigns, reporting on analytics, and managing paid social ads. Within my first month, I established our partnership with Sprout Social to be our scheduling and reporting software, which ultimately saved our team an immense amount of time. I would also coordinate and lead the team trainings

Proozy is an e-commerce retail company that sells everything from home goods to clothing. As a graphic designer I worked on email strategy, digital graphics, social media content, and worked closely with the photography depart,ent. My role included; Creating graphics for 10-40 emails campaigns we sent on a daily basis, as well as SMS graphics and website graphics. These were created in Klaviyo and Shopify. Working with the Sales team to create promotions. Working to create branded content for weekly sales, promos, and holidays. I work closely with the photography team, to execute marketing materials such as lifestyles and flat lays. I also helped to re-touch and edit the product photos for the website. I implemented our content calendar for social campaigns and email campaigns. I also set up our social scheduling platform. I created a Social Media Manager role to implement content strategy. I produced social assets across channels and implemented our content calendar for upcoming holidays and promotions, as well as social scheduling platform (Sprout). I worked with the web team on UXUI, by designing and creating the Membership and Rewards Program. email hayleeb21@gmail.com portfolio hayissabartley.squarespace.com experience

wore many hats. I was essential to customer service by answering DM's, emails, and phone calls on a daily basis. I was also a scheduling wizard, playing Tetris with detailed schedules across many stylists and customers. As a Social Media Manager; I was a content creator, photographer, videographer, copy writer, graphic designer, and professional hype woman. Creating Tik Toks, Instagram posts, and working with individual stylists to assist with their artist accounts. I created a social media guide for the salon and implemented paths to succes with each stylist. I would do content trainings, and monthly meetings with staff members to see how their accounts are going. I would look at analytics and A/B test with our posts. Creating content calendars and scheduling in the program, Later. On a daily basis I would maintain a clean, organized space in a busy fast-paced environment. I helped manage and order inventory, ship orders, update the website, execute product shoots, and worked with the salon to move our online shop to Shopify from Vagaaro.

IFAI is a global association of textile manufacturers, suppliers and end-users. As a Member Program SpecialistI managed all of the programs that we offered our global members webinars, awards programs, and workshops. I also executed the marketing of these programs by copywriting, creating email campaigns, and social postings. This was a new role at the company, so I wore many hats and had to establish best practices and SOP's for nearly everything. Some ongoing projects looked like; Traveling all over the country on a monthly basis to host or attend trade shows, workshops, board meetings, and even lobbying on Capitol Hill I was a connector, by helping buyers find fabric manufacturers or suppliers that are essential to their business Regularly audited and updated program web pages through WordPress and I created a webinar video library. Assisted in moving all live events to virtual when COVID hit and had a major impact on the industrial fabrics industry and event industry During this time Regularly audited and updated program web pages through WordPress and I created a webinar video library. Coordinating with all departments on a daily basis to ensure budgets, timelines, invoices, and vendors are aligned on an ongoing basis references available upon request THANK YOU.