Hayley Gemmell: Associate Buyer, Accessories in King of Prussia, PA

October 2020 - April 2022 Buy three growing categories to double their historical comp and volume in a volatile market, managing over 300 sku's weekly Work with merchandising teams to boost sales through strategic product positioning on the website, email campaigns, special shoots, and social channels Work with the Senior Buyer to develop an assortment that meet customer needs in regards of silhouettes, colors, materials, and price points Work with the social team to boost sales through creating TikTok content for my categories Develop and execute private label packaging across multiple volume-driving styles, and curate a cohesive in-store presentation

Strategically plan and launch daily email campaigns on CRM integrated platforms Increase social media engagement and curates' online community

Analyzed event logistics and attendee demographic for regional experiential marketing events Designed and created Marketing Guide to maintain consistency in brand identity Created fundraising procedures guide tailored to different organization preferences