Hayley Paronish: Marketing Coordinator in Soda Springs, CA

In my marketing role at Mountain Hardware and Sports, I strategize and build seasonal digital marketing plans that span across web, email, media and social. Create, schedule and manage all company print advertisements. Build weekly social media rollout, which includes creative copywriting for captions, and blog posts. Work with vendors and local brands for brand partnerships. Event preparation/digital media rollout of all events. Plan, create and execute e-mail campaigns.

In my Marketing role at Burst Biologics, I was the team project manager, lead graphic designer, and branding specialist. From conceptualizing product names, designing brand logos/product packaging, trade show booths, and all other marketing assets.

Supplemented students in applicable decision-making in their academics, sport, and lives. Helped plan and oversee daily activities with coworkers. Enforced rules and discipline measures upon students when needed. Maintained a positive role model status in students’ life

Wrote articles on relatable subjects and trends in women’s snowboarding. Obtained interviews with professional and amateur female snowboarders in the industry. Designed and helped implement graphics for a range of social media campaigns and giveaways.