Bachelor of Science in Communications Media

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Engagement Manager

Top Management

As a Sierra Nevada local adventure seeker and marketing creative, I understand not only the importance, but the connection between quality products, compelling story-telling, and fostering customer relationships.&nbsp;My multi-faceted background in the creative field has equipped me with a versatile skill set and a deep understanding of how to effectively communicate with diverse audiences across a range of industries. This diverse experience in various aspects of marketing equips me with the skills to comprehend and efficiently utilize time and resources to ensure the smooth progression of projects. Throughout my career in communications and marketing, I've gained experience in project management, graphic design, copywriting, email marketing, partnerships, and more. I've taken on a range of challenges, from helping a small biotech startup develop and launch a new product line, to helping launch an ecommerce store for a sporting goods retailer. In my most recent role, I've been able to lead successful communications, marketing and rebranding efforts for wilderness conservation non-profit, CalWild.&nbsp;

Implemented an Applicant Tracking System (ATS): Streamlined recruitment processes, improving communication, tracking, and feedback for candidates and hiring managers.

Full-Cycle Recruitment: Successfully managed the entire hiring process, including sourcing, interviewing, hiring, onboarding, and conducting orientation sessions to ensure a seamless candidate-to-employee transition.

Develop and Execute Employee Branding Initiatives: Design and implement strategies to enhance the company's reputation as an employer of choice, increasing visibility and attracting top talent. This includes updating branding on internal facing documents, website revisions and more.

Planned and Develop Training and Programming: Help strategize and roll out training initiatives to develop leadership skills, improve team management, and foster professional growth among employees.

Recruiter/Employer Brand Specialist

Communications & Marketing
- Strategize and implement company communication strategy
- Create content for all company communications via social media, email campaigns, press releases, blogs, emails, and mailers
- Facilitate outreach to current and potential donors and partners for potential partnership opportunities
- Manage company website
– Strategize fundraising events to grow our member base
– Implement advertising and digital ad strategies depending on campaign/region

Branding & Graphic Design
– Strategized and implemented our 2023 re-brand that included a new name, look, and messaging
– Design and implement branding and visual designs on all digital and physical materials

Project Management
– Utilize Trello to manage internal and external communications and marketing (social media, events, email distribution, EOY campaigns, ect.)

+ Strategize and build seasonal marketing campaigns that span across print, web, email and social
+ Plan, create and execute e-mail campaigns, automations and flows + Manage social media content and build/manage online partnerships
+ Strategize and execute company sales/promos for all physical store locations and e-commerce
+ Manage co-op funds and sponsorship packages with vendors
+ Manage social shops/assist with e-commerce in product selection, tracking consumer behavior and SEO strategy
+ Lead of our employee ownership committee by helping promote employee ownership culture internally and externally
+ Create human resource onboarding documents, companywide newsletters and employee ownership training initiatives

Marketing Coordinator

+ Designed and managed rollout of display graphics for casino kiosks, marquees and billboards
+ Handled correspondence and communications with other departments within the company to keep marketing campaigns on track
+ Ran and facilitated casino marketing events
+ Answered phone calls, emails, and handled communciation from customers with marketing/promotional questions

+ Project manager and assistant to marketing manager for all project planning + Helped develop and create product identities for new biotech products
+ Lead graphic designer in charge of all branding, brochures, and any other marketing assets or deliverables
+ Ran and facilitated all show booth spaces while planning and coordinating sales employee intineraries

Marketing Associate/Assistant Project Manager

Find out detailed information about Hayley Paronish, Engagement Manager in Soda Springs, CA

Hayley Paronish: Engagement Manager in Soda Springs, CA

Hayley Paronish

Indiana University of Pennsylvania