Hayley Paronish: Engagement Manager in Soda Springs, CA
Hayley Paronish
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Engagement Manager
Soda Springs | United States
Skills
No information
Interests
Dirtbiking
Camping
Skateboarding
Motorcycles
Work experience
CalWild
Engagement Manager | 10/2022 - Current
Communications & Marketing
- Strategize and implement company communication strategy
- Create content for all company communications via social media, email campaigns, press releases, blogs, emails, and mailers
- Facilitate outreach to current and potential donors and partners for potential partnership opportunities
- Manage company website
– Strategize fundraising events to grow our member base
– Implement advertising and digital ad strategies depending on campaign/region
Branding & Graphic Design
– Strategized and implemented our 2023 re-brand that included a new name, look, and messaging
– Design and implement branding and visual designs on all digital and physical materials
Project Management
– Utilize Trello to manage internal and external communications and marketing (social media, events, email distribution, EOY campaigns, ect.)
Mountain Hardware and Sports
Marketing Coordinator | 07/2018 - 09/2022
+ Strategize and build seasonal marketing campaigns that span across print, web, email and social
+ Plan, create and execute e-mail campaigns, automations and flows + Manage social media content and build/manage online partnerships
+ Strategize and execute company sales/promos for all physical store locations and e-commerce
+ Manage co-op funds and sponsorship packages with vendors
+ Manage social shops/assist with e-commerce in product selection, tracking consumer behavior and SEO strategy
+ Lead of our employee ownership committee by helping promote employee ownership culture internally and externally
+ Create human resource onboarding documents, companywide newsletters and employee ownership training initiatives
Carson Valley Inn Casino
Marketing Coordinator | 01/2018 - 06/2018
+ Designed and managed rollout of display graphics for casino kiosks, marquees and billboards
+ Handled correspondence and communications with other departments within the company to keep marketing campaigns on track
+ Ran and facilitated casino marketing events
+ Answered phone calls, emails, and handled communciation from customers with marketing/promotional questions
Burst Biologics
Marketing Associate/Assistant Project Manager | 11/2016 - 06/2017
+ Project manager and assistant to marketing manager for all project planning + Helped develop and create product identities for new biotech products
+ Lead graphic designer in charge of all branding, brochures, and any other marketing assets or deliverables
+ Ran and facilitated all show booth spaces while planning and coordinating sales employee intineraries