Hayley Paronish: Engagement Manager in Soda Springs, CA

Communications & Marketing - Strategize and implement company communication strategy - Create content for all company communications via social media, email campaigns, press releases, blogs, emails, and mailers - Facilitate outreach to current and potential donors and partners for potential partnership opportunities - Manage company website – Strategize fundraising events to grow our member base – Implement advertising and digital ad strategies depending on campaign/region Branding & Graphic Design – Strategized and implemented our 2023 re-brand that included a new name, look, and messaging – Design and implement branding and visual designs on all digital and physical materials Project Management – Utilize Trello to manage internal and external communications and marketing (social media, events, email distribution, EOY campaigns, ect.)

+ Strategize and build seasonal marketing campaigns that span across print, web, email and social + Plan, create and execute e-mail campaigns, automations and flows + Manage social media content and build/manage online partnerships + Strategize and execute company sales/promos for all physical store locations and e-commerce + Manage co-op funds and sponsorship packages with vendors + Manage social shops/assist with e-commerce in product selection, tracking consumer behavior and SEO strategy + Lead of our employee ownership committee by helping promote employee ownership culture internally and externally + Create human resource onboarding documents, companywide newsletters and employee ownership training initiatives

+ Designed and managed rollout of display graphics for casino kiosks, marquees and billboards + Handled correspondence and communications with other departments within the company to keep marketing campaigns on track + Ran and facilitated casino marketing events + Answered phone calls, emails, and handled communciation from customers with marketing/promotional questions

+ Project manager and assistant to marketing manager for all project planning + Helped develop and create product identities for new biotech products + Lead graphic designer in charge of all branding, brochures, and any other marketing assets or deliverables + Ran and facilitated all show booth spaces while planning and coordinating sales employee intineraries