Hayley Yudelman: Product Content Manager in Newton, MA

• Drove the digital Go-to-Market plan for the IBM Learning Lab through collaboration with Marketing and PR departments utilizing blogging, social media channels, and webinars • Managed the quarterly project plan for all marketing activities • Forged 7 strategic partnerships with leading online learning providers to build the IBM digital education community • Analyzed website metrics on a weekly cadence to improve the number of engaged users on the Learning Lab • Completed an immersive IBM Product Manager boot camp • Facilitated user interviews and market research that informed the design and web content for the website • Utilized design thinking principles and agile methodology to ensure user-centricity of the product • Used user-centric design to create the content strategy for the Learning Lab website

• Published blog posts on externally facing sites about how startups have used IBM Watson technology - readers engaged 65% more with the blogs I published • Coordinated marketing and execution efforts of two international campaigns that led to increased adoption of the technology and multi-million dollar deals with startups • Partnered with global external agencies to develop content and graphics for digital promotion efforts • Designed and launched a monthly newsletter, growing it to 2,500 subscribers in 3 months • Performed and validated market research to contribute to IBM’s Point of View on the retail and commerce industries • Managed the marketing strategy for the IBM Watson “Cognitive Roadshow” that engaged developers in 8 critical cities across the United States • Managed the partnership efforts with leading organizations in the startup community to reach our target audience in a scalable way