Hazzel Swenson: Ecommerce Production Coordinator in Beaverton, OR

- Coordinates and supports creation of creative assets for web, including project briefs, timelines, and approvals - Leads weekly cross-department discussions to plan web features - Consults with outside vendors to request and approve creative assets - Tests website changes and product inserts from staging to production; for accuracy in copy, specs, and image color and quality - Reports on website activity and sales using Adobe Analytics and Excel - Develops templates with team designers for use with website creative assets, for brand consistency - Leads improvement efforts for existing Ecom and cross-department processes - Represents ecommerce department in office cultural council meetings

- Managed of a team of 8 including designers, photographers, copywriters, and retail associates, to regularly release new content and product weekly both online and in our retail space. - Finalized digital file setup for print for promotional materials, screen printing, patterns, etc. - Analyzed sales trends using Google Analytics to maintain inventory and build production orders. - Communicated and maintained relationships with national and overseas retailers and suppliers (including J.Crew, Jachs NY, and Brooks Brothers) to source, develop, and distribute product. - Researched and wrote copy for products and press releases, detailing history of fabric, print patterns, and garment designs. - Led advertising campaigns to expand the brand's visibility and engagement through Google Adwords, social media, key influencers, and local publications

- Performed basic maintenance to monitors and fine art printers, including daily color calibration, cleaning, and troubleshooting - Assisted students and teachers with technical support for printers and software