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Skate

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Art Director

Creative & Design

With over 20 years of experience and a passion for creative marketing I offer a full range of creative services including art direction, web content management (CMS), print &amp; web graphic design, photo direction, brand identity and 360º marketing strategies.My foundation in graphic design and art direction delivers innovative solutions that embody the brands' essence, creating impactful and memorable story-telling experiences catered to a brands target audiences. My mission is to deliver high-quality and innovative solutions that reflect the essence and personality of each brand, creatively of course. Please visit my online portfolio for an overview of my work: <a href="www.hbakercreative.com" rel="noopener noreferrer" target="_blank">www.hbakercreative.com</a>

Led end-to-end creative direction across brand, e-commerce, wholesale,
and social channels.
Directed and produced 4–6 seasonal photo/video campaigns annually.
Managed and mentored graphic design team; oversaw art department
workflows and intorduced new design techniques.
Implemented DAM governance and managed creative production through
project management in Asana.
Ensured brand consistency across all consumer touch points.

Deliver art direction, branding, photography, and web content for lifestyle
and retail brands.
Lead projects from concept through production, ensuring on-time, onbrand
execution.
Coordinated cross-functional teams and external partners.

Freelance Creative

Led the design and creative processes for Hurley Men’s and Women’s seasonal sales catalogs and brand look-books, overseeing the entire lifecycle from conceptualization to execution. This role encompassed offering creative guidance, developing mock-ups, editing and selection of photography, managing copy, designing layouts, and ensuring a cohesive visual identity across all print and digital publications. Additionally, I project managed the initiatives, liaised with key cross-functional partners, finalized design files, and advised the accuracy of information produced.

Creative Direction & Senior Graphic Design

Responsible for overseeing the production, staging, QA, and launch of .com assets within CMS software platforms. Led the design vision and ensured the precision of design elements, files, copy, and deadlines. Led project management teams to ensure deadlines were being met. Orchestrated collaboration between Global Merchandising and Marketing teams to streamline project workflows from initiation to finalization. Additionally, managed the resolution of website functionality issues in collaboration with developers.

Website Content Manager for Fender.com

Led creative and art direction for marketing campaign concepts, encompassing a wide range of initiatives such as photo and video art direction, web design, email design, digital storytelling, catalogs, trade shows, direct-to-consumer (DTC) strategies, window displays, point-of-purchase (POP) materials, packaging, and promotional materials. Additionally, I demonstrated expertise in photography, specializing in editing, lighting, and retouching.

Senior Graphic Designer and Art Direction

Find out detailed information about Heather Baker, Art Director in Redondo Beach, California

Heather Baker: Art Director in Redondo Beach, California

Heather Baker: Art Director in Redondo Beach, California

Heather Baker

Humboldt State University