Bachelor of Science in Business Administration

E-commerce Manager

Marketing & Sales

- Launched NPS on all ecommerce platforms and started online presence for these brands: Merfin, Celtic, Response and Versa-Pak brands on eCommerce Marketplace platforms.
- Drove the strategy and content for eCommerce websites Amazon, Spreetail, and VMinnovations for Brands: Merfin, Celtic, Response and Versa-Pak.
- Oversee dropship program for Amazon and profit margins for sales.
- Developed market share potential reports, target price and marketing communications for new products with product development.
- Created and Managed Amazon Seller Account
- Ensured fluid brand image and messaging across platforms.
- Oversee the development and utility of our company's income-generating sites.
- Analyze various data in order to deliver data driven strategies in order to deliver top performance and achieve KPI's.

- Drive the strategy for eCommerce websites and content websites.
- Set annual and monthly eCommerce sales targets and the marketing strategies to achieve them.
- Consult with product development on the market share potential, target price and feature set of proposed new products.
- Increase profit margin of products.
- Create promotional events and calendar.
- Manage Amazon Seller Account and drive sales.
- Manage team of marketing specialists and customer service.
- Oversee product launch and campaign strategies, including broadcast, earned media and PPC.
- Manage the creative brief and artwork development for multiple brands and products.

Responsible for developing and driving internet sales, contract negotiation, product promotion, and marketing scheduling for top e-commerce partners: Amazon.com, CPO.com, HomeDepot.com, Jegs.com, Rockler and Woodcraft.
- Manage internet sales channel, budgets and partners for annual sales of $40M.
- Previous goal was $32M which was met and increased to $40M.
- Facilitate communication with customers and build long-term relationships to achieve business goals and ensure long-term success
- Ensure product listings use SEO and enhanced content on platforms
- Manage Amazon Marketplace, A+ Content and launch new products on Amazon platform
- Act as the liaison between customer and internal teams to ensure customers' needs are met
- Ensure brand consistency and enforce MAP policy online
- Worked with marketing and social media team for promotions, campaigns and customer websites
- Served on Special Task Force appointed by Executives to be Future Leader of the company and improve morale, communication and processes.

National Account E-commerce Manager

Provided freelance and consulting services for businesses on Design, Marketing and Social Media. Identified marketing opportunities, performed brand audits and developed marketing plans. Project management in all marketing communications. Clients included Custom made purses, bakery, social recruiting company and franchise business consulting.

Marketing Consultant

Provided leadership in the overall development and implementation of the Marketing and Communications materials, publicity, and strategy to reach division goals. Launched a new brand campaign, "Make It Wonderful". Lead all marketing across US, content planning, reduced marketing materials and marketing spending.  Managed the production and distribution of internal and external communication pieces, Managed ecommerce website, marketplaces, lead generation, newsletter, catalogs, websites, and social media.  Purchased marketing research to determine trends. Prepared presentations for executive staff.

Added CGI kitchen vignettes to showcase more products and triple image library of beauty shots. Led photo-shoots. Created CEU courses to network and planned events for Architects and Interior Designers.

Lead team to develop and execute content calendars, publicity, media tours and new product launches. Realigned all marketing materials to create consistent messaging and brand.  Increased national advertising and brand awareness. Created online, social media and email campaigns to drive leads and sales. Planned and lead sales meetings. Selected by executive team to join company culture initiate team and lead workshops.

Marketing Communications Manager

Managed all marketing, advertising suppliers, promotional activities and marketing team. Implemented marketing strategy and online branding strategy. Updated website, marketing plans and streamlined reports to for marketing analysis.

In the first year, increased advertising effectiveness dollars by 26% and increased appointments by 33% which increased revenue by 30%. Led redesign of website, managed new layout, content and in the first-year increased appointments from website by 46% and increased revenue from website by 46%.

Marketing Director

Headed the overall marketing and communications strategy, planning and implementation for advertising, public relations, website, leads, print, digital marketing, marketing materials, and publications.  Responsible for a $300,000-dollar annual marketing budget; supervised and managed 15 to 20 vendors and provided marketing guidance for over 75 associates. Revamped entire marketing structure, added online digital marketing, and:
- Developed corporate policies and manuals such as Corporate Branding Identity, branding standards, marketing manual, social media policy and guidelines, and guide to planning franchise expo events.
- Rebranded advertising campaigns, all marketing materials and brand messaging.
- Wrote and Developed "Crossroads" and "Road Map to Success" booklets for national partnerships with the Association of Small Business Development Centers (ASBDC) and SCORE.
- Led redesign of website to be user friendly and for search engine optimization which increased traffic by 66%, increased deals from website by 50% and ranked on first page for keywords.
- Built online and social media presence from the ground up: Facebook, Twitter, LinkedIn, YouTube, blog
- Revamped PR campaigns to align with keyword and content marketing strategy and generate leads.
- Implemented online ordering system to order marketing materials from one approved vendor.
- Developed email follow-up process to strengthen client's engagement and experience.
- Directed press opportunities and crafted feature press releases that generated press coverage in major media such as CNN, MSNBC, Forbes.com, Yahoo Finance, Entreprenuer.com, and WSJ.com.

Director, Marketing & Communications

Planned and developed strategies to market 42 clients with online programs to potential students on a local, regional, and national basis. Organized all advertisements and campaigns to drive online enrollments by:
-	Developed, designed and executed online marketing campaigns, press releases and marketing plans,
-	Increased enrollment from 3,500 to 5,400 in first year and 5,400 to 9,100 in second year.
-	Provided 1,000 leads within 2 months to new online education directory,
-	Managed multiple integrated marketing and public relations campaigns such as direct mail, email ads, newsletters, press releases, and print ads,
-	Organized stories and created content for 3 electronic newsletters and sent each month
-	Created and maintained newsletter subscriptions database close to 100,000 subscribers.

Marketing Manager

Find out detailed information about Heather Boyce, E-commerce Manager in Hendersonville, TN

Heather Boyce: E-commerce Manager in Hendersonville, TN

Heather Boyce

Tennessee Technological University