Heather Buck: Marketing Associate & Social Media Coordinator in Thousand Oaks, CA

Planned and implemented social media content calendar, including current events, product news, giveaways, and boosted posts/ads. Provided continual monitoring and response to positive and negative brand engagement. Successfully obtained signed license agreements for sound tracks to use in promotional videos, at no cost. Artists include Zomboy and the Casey Donahew Band. Responsible for PR outreach and procuring product reviews and mentions from top tech writers, influencers and bloggers—most notably Forbes, Wall Street Journal and Heavy.com. Assisted with the coordination and successful execution of product exhibition and sales meetings at CES 2015— the largest global emerging technology industry tradeshow. Handled omni-channel customer and marketing communications. Owned copywriting, creative development and performance tracking for bi-monthly e-blasts.