Bike

Creative Agencies

Lifestyle

Moto & Powersports

Outdoor

Surf

Tech

Yoga

Health & Fitness

Senior Manager, Public Relations and Content/Partner Relations

Digital & Media

Senior Manager, Public Relations and Content/Partner Relations
Global Strategy/Planning and Lead for the Americas (including Latin America)
Western Digital, Irvine, CA - Fortune 200 company	April 2007 - Present


* Develop and manage multi-faceted strategic and comprehensive communications and digital media plans that implement traditional media, social, digital content tactics for worldwide initiatives
* Manage and oversee global influencer marketing and digital content/abide by all FTC/legal guidelines.
* Manage multi-million-dollar top tier marketing agencies - domestic and foreign digital content and communications plans
* Develop/initiate corporate development and crisis communications/CSR
* Key player in brand strategy and product/partner GTM planning
* Create and manage a wide variety of corporate messaging including press releases, speaking opportunities, blog posts, full content implementation (videos, case studies)
* Work closely with investor relations team to build financial stability of corporate brand
* Direct product evaluation program that garners thousands of pieces of high-level, tier one coverage for the company
* Influence all corporate social media activities, including, Facebook, Twitter, blogs, YouTube
* Global reporting/KPIs
* Manage a fun and successful PR team

* Develop global strategic and comprehensive PR plans. Develop/initiate corporate development and crisis communications
* Brand strategy and planning
* Product design/management (luggage, laptop bags and accessories)
* Agency management
* Media relations

Manager

* Developed global integrated traditional/digital PR plans for memory, storage, solid-state, Flash memory deployments
* Headed corporate social responsibility (CSR) program with over a 2 million budget
* Collaborated regularly with Founders/CEO and executive team for high level business, leadership and personal stories
* Directly developed a global community relations plan for an annual multi-million fund
* Managed daily execution of the entire PR program
* Pitch editors, journalists and bloggers.
* Directed product evaluation program and garnered significant coverage over the course of 15 years.
* Wrote press releases, blog posts, media alerts; sponsorship requests, case studies, technical white papers, etc.
* Developed concentrated media lists
* Organized trade shows / events
* Secured speaking engagements
* Event management

Head of Public Relations and Community Relations

Find out detailed information about Heather Davis, Senior Manager, Public Relations and Content/Partner Relations in Cardiff by the Sea, CA

Heather Davis: Senior Manager, Public Relations and Content/Partner Relations in Cardiff by the Sea, CA

Heather Davis