Heather Hofrichter: Senior Buyer - Retail Full Price, Off Price, and E-Commerce in Costa Mesa, CA

• Manage all aspects of the Retail and Ecommerce merchandise buying. • Work closely with the planner to ensure buys are in line with our OTB. • Report on best sellers on a weekly basis, as well as seek out inventory fulfillment and site merchandising opportunities. • Execute markdowns, and transfers for all channels; Ecommerce and Retail. • Work closely with Allocations, Ecommerce teams, and the warehouse, to ensure inventory is well managed, transfers are well executed, and inventory is displayed correctly on the site. • Review the site on a weekly basis to ensure products are active and merchandised appropriately. • Assist in planning and executing online promotions. • Work closely and place orders with our licensee and consignment vendors, which include loungewear, belts, kid’s, and suiting. • Advanced use of Tableau and One Stop

• Direct report to the Vice President of E-Commerce. • Active manager to the Ecommerce Buyer. • Manage all planning aspects for the 5 brands beneath the La Jolla Group umbrella; O’Neill, Metal Mulisha, FMF Racing, Spiritual Gangster, and Roark Revival. • Drive the merchandise planning, buying, inventory management, and revenue planning for all E-Commerce channels. • Build, report, and maintain the OTB’s for each brand by division. • Manage the buying process, on the style/color/size level, while aligning with the OTB’s revenue and inventory requirements. • Choose product to feature on respective brands landing pages based upon product insight, sales inventory, and analytics. • Work closely with each brand’s sales and M&D team to build on-trend assortments focused on each brand’s demographic demand(s). • Conduct regular remerchandising to support onsite marketing content, email marketing, and social media initiatives. • Develop and execute website merchandising strategies using sales reporting, inventory data, site analytics, and individual brand management guidance to increase conversion rate and attain financial targets. • Participate in weekly, monthly, quarterly and annual forecasting exercises. • Platform: Magento

• Manage all category buys within the men and women’s divisions for agjeans.com, with direct report to E-Commerce Director and Brand Manager. • Work closely with planning, to deliver against OTB and financial expectations. • Partner with creative, marketing, and production teams to ensure execution of cohesive product vision. • Develop seasonal assortments and key category concepts. • Maintaining a healthy relationship with design, to see that all customers’ needs are met and product is on trend. • Collaborate with coordinator in regard to website merchandising, and visual display. • Identify growth opportunities and establish long-term strategies to meet monthly/yearly goals. • Manage markdowns and promotions, as well as analyzing results. • Present monthly/yearly business recaps to the executive team. • Successfully single-handedly implemented omni-channel shipping capabilities, while maintaining a strong working relationship with the warehouse teams and customer service. • Advanced use of the One Stop platform and assisted in the transition to Demandware.

• Designed the Y.C. bulletin board and Y.C. binder • Developed and trained other associates’ knowledge and selling skills • Analyzed each department’s volume and planned Y.C. sales goals • Nominated Performer of the Month for April 2008

• Planned store’s sales goals monthly, weekly, and daily • Delegated duties, and assignments to associates • Motivated/encouraged through communication, and leading by example