Heather Lohrman: Digital Marketing & Tradeshow Specialist in Newport Coast, CA

Digital Marketing Specialist: Provide comprehensive online marketing services for a publisher of supplemental educational materials, with a focus on social media, email marketing, public relations and market analysis Plan and execute email marketing campaigns targeted at teachers, driving a 47% increase in revenue on a single product push, and an average increase in revenue of 20% Generated a unique email open percentage of 53.29% on a segmented email to roughly 1500 customers, while averaging a 14.34% unique open percentage over entire email list of more than 100,000 teachers Manage CTP’s online social media presence, growing total social media following by more than 600% in the past 12 months, and expanding presence to new social media platforms such as Instagram Tradeshow Manager: Coordinated all logistics, budgeting, booth layout/design, and staff schedules for CTP’s event and trade show presence (4 – 6 regional/national trade shows annually) Designed tradeshow-specific promotional marketing collateral designed to actionize attendees, capture leads, and funnel through the sales pipeline Researched, engaged, and booked guest speakers to maximize brand impact and attendee engagement Created product mock-ups and planned speakers/drawings/prizes around strategic hours for maximum attendee reach