Director of Licensing & Product Development

Engineering & Production

Accomplished senior marketing professional with over 15 years' experience in product licensing, brand management, and
product development. Excels at uniting and managing internal and external stakeholders. Decisive leadership focused on
profitable business solutions. Specializes in building teams across functions to align strategy, vision, and goals that
meet customer expectations.

• Accountable for the product development, innovation and growth of the $25M+ Playmate Cooler product line.
• Develop licensing strategy and partner relationships that are best in class to grow Igloo licensing category
• Translate consumer trends into viable product concepts that enhance existing product lines and supply future
product pipeline.
•   Manage and coordinate product development, design, regulatory testing, sales, financial reporting, sourcing and manufacturing for all Playmate and licensed products.

Manage a $40M+ business that involves domestic and global inbound and outbound licensing, product
development, and royalty reporting with over 15 key partners including: Disney, Lucas Film, Warner Bros.,
Nickelodeon, 21st Century Fox, and Quiksilver.
• Responsible for planning and execution of strategic industry tradeshow booth exhibitions.
• Directly manage a team of four to generate profits for the $2M+ Igloo company retail store by overseeing product
assortment selection, sales programs, merchandising directives, and launching new apparel lines.
• Coordinate with sales and product development on custom product assortment for the specialty retail channel.

Sr. Brand & Licensing Manager

• Executed time-critical approvals and complex schedules to meet tight production deadlines for Igloo branded
$50M+ soft side business.
• Responsible for managing customer service escalations and technical guest inquiries.
• Managed the coordination, budget and execution of marketing photo-shoots.
• Responsible for coordinating product customization for marketing partnership programs and events.

Project Manager

San Francisco, CA
$5B revenue; Primary gas and electricity provider in California.
March 2015 - January 2016
Senior Project Lead
• Managed multi-tactic execution of program awareness directly to over 1.6M customers, including: TV with 375+
weekly TRP's, radio, direct mail, email, display and social media advertising.
• Coordinated multiple campaigns creative development between various internal and external stakeholders,
including: brand, legal, regulatory bodies, agency partners, business operations, digital strategy, and executives.
• Negotiated SOW contracts, executed work authorizations, and managed multi-million-dollar campaign budgets.
•   Managed multiple project schedules concurrently and ensured on-time execution.
•   Developed and implemented several marketing job aids that provided clarity on roles and responsibilities and streamlined work efficiency.

Senior Project Lead

Fort Mill, SC
$250M revenue; Leading designer, developer and manufacturer of child safety car seats.
September 2013 - January 2015
Project Manager
• Successfully launched the ClickTight technology brand that drove revenue growth $7M+ annually and raised ASPs
across major retailers.
• Managed planning, budgets, and schedules for international and domestic development teams to produce product
packaging, marketing communication graphics, and product manufacturing.

• Managed product and packaging development for Bell branded helmets, accessories, and all licensed products for
a $150M+ business.
• Managed brand development and consistency with multiple licensors and liaised with marketing, graphic design,
channel, sales, global, and external teams through the creative process.

Managed and executed production and marketing responsibilities for product packaging, advertising, trailers, and channel promotions with internal marketing, product development, sales, channel team, creative agencies,
freelancers, licensors, and vendors.

Creative Services Production Manager

Find out detailed information about Heather Lucchetti, Director of Licensing & Product Development in Irvine, CA

Heather Lucchetti: Director of Licensing & Product Development in Irvine, CA

Heather Lucchetti