Creative Agencies

Over ten years of Account Management experience in client service for agency's largest account, American Honda Motor Company

•   Efficient and enthusiastic supervisor and team leader who emphasizes training, mentoring and positive collaboration of junior associates and interns
•   Exceeds client expectations by working seamlessly with interdisciplinary teams to lead major national initiatives, such as Honda's Electrification Education campaigns
•   In-depth experience with broadcast, VR, print, direct mail, OOH, digital, mobile, web, asset creation, point-of-sale, novelties, logo creation and media relations
•   Built Honda's brand momentum by launching Clarity Fuel Cell, Clarity Plug-In Hybrid, Insight, and Civic Sport campaigns, always scoring above norm on ACE metrics
•   Introduced the world to Honda's first nationally released plug-in hybrid, the Clarity PHEV
and all-new Clarity Electric, achieving all sales goals each quarter
•   Executed first-of-its-kind chat bot with IBM/Watson for Honda's Clarity Plug-In Hybrid, improving customer engagement and connection
•   Executed first-of-its-kind "edutainment" series on Honda's Clarity Fuel Cell to educate
consumers on hydrogen technology, as well as broaden its appeal beyond traditionally
environmentally conscious drivers
•   Launched the Honda Clarity Fuel Cell campaign digitally in California through targeted
homepage takeovers on Business Insider, CNN, Slate, Digital Trends and more, resulting with lead gens in the amount of a 6-month waiting list
•   Developed and implemented a new Strategic Partnership RFP process for Honda's
Environmental Business Development Office. Grew Agency's Account and Revenue by repeated annual business
•   Rebranded 2017 and 2016 Honda Stage Music Series, resulting in favorable brand lifts
amongst GenZ and Millennials
•   Led 2018 Honda Civic Sport "Palindrome" launch, along with first-ever digital gaming
integration to reach a millennial audience and align with the target customer's passion for gaming. Civic continues to top all cars in retail sales

Account Supervisor

• Develop/execute the marketing plan and materials for major events
• Develop/maintain the company’s email marketing campaign/website • Oversee all aspects of job initiation, financial reports and bookkeeping

Marketing and Accounting Coordinator

Production Assistant for America's Funniest Home Videos
•   Log and screen tape submissions; gather release forms as required
•   Deliver air tapes and scripts to studios and executives
•   Set up rooms for writers and executives on production days
•   Receptionist duties including greeting guests, mail management

Find out detailed information about Heather Mcconnell,  in Los Angeles, CA

Heather Mcconnell: in Los Angeles, CA

Heather Mcconnell

University of California at Santa Barbara