Heather Shultz: Marketing Director in Encinitas, CA

Duties: -Formulating, directing and coordinating marketing activities with advertising and promotion managers, promoting products and services. -Overseeing social media and PR upkeep top sports marketing professionals in the region. -Initiating market research studies, including current market trends, and analyzing findings to relate to current strategy. -Developing lists describing product or service offerings. -Assisting in ticket sales strategies and ROI marketing initiatives. -Directly working with the Director of Operations to ensure quality event services and venue operations. -Consulting with product development managers to develop product specifications such as design, color, and other product aesthetics. -Developing the sports franchise brand through print advertising, commercials, and billboards. -Assisting in conversation rate and ROI marketing analysis. -Ensuring sponsorship satisfaction. -Staffing and overseeing customer services.