Lifestyle

Moto & Powersports

Brand Manager - BlueDEF & Herculiner 

Top Management

HIGHLIGHTS
• 12 years – Brand Marketing
• 9 years – Senior Management
• 7 years – Enthusiast/Automotive
• 7 years – P&L Responsibility
• 7 years – Product Management
• 5 years – Lifestyle Marketing
• Up to 10 direct reports
• Budget Responsibility: $250,000 - $8,000,000
• Revenue Responsibility: up to $200,000,000

Reporting to Director of brand marketing, responsible for setting brand strategy and managing cross-functional teams to ensure successful brand strategy and international campaign execution.
• Develop and manage brand strategies using qualitative and quantitative research with roughly $8mm marketing budgets.
• BlueDEF: Repositioned brand to regain 70% retail market share after 24- month consecutive share loss, grew other channels 16% year-over-year.
• Herculiner: Repositioned brand to reverse 50% year-over-year revenue loss.

Reporting to the Chief Revenue Officer, responsible for all business operations for the brand in North, South and Central America.
• Achieved 75% year-over-year revenue growth with budget of $500,000.
• Launched North American tire joint venture with $10mm in first quarter sales.
• Shifted to a social media-first marketing strategy resulting in year-over-year engagement growth of 375%.
• Coordinated with Italian team (responsible for Eurasian markets) to ensure cohesive global brand identity.
• Annually refreshed product lines to ensure continued brand relevancy.
• Secured collaborations with top brands such as Supreme, Hot Wheels, and Hoonigan.

Brand Manager - MOMO & MOMO Tires

Reporting to the CEO, responsible for all non-engineering or finance driven activities such as investor relations, sales, marketing, and public relations for the OEM, automotive aftermarket and natural gas industries.
• Took company through $3mm IPO.
• Established organization’s sales and marketing departments.
• Created brand and go-to-market strategies for the automotive aftermarket, motorsports, powersports, OEM, and natural gas industries.
• Secured new distribution through Summit, JEGS, O’Reilly’s, and Pep Boys.

Director of Marketing - Pulstar Spark Plugs 

Managed internal agency team of six to service 35,000 employees and 200 locations across nine subsidiary companies. Responsible for all marketing, PR and internal communications.

Interim Marketing Director

Find out detailed information about Heather Tausch, Brand Manager - BlueDEF & Herculiner  in Anaheim , CA

Heather Tausch: Brand Manager - BlueDEF & Herculiner in Anaheim , CA

Heather Tausch

University of Phoenix