Heather Tausch: Brand Manager - BlueDEF & Herculiner in Anaheim , CA
Heather Tausch
Brand Manager - BlueDEF & Herculiner
Anaheim | United States
Skills
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Industries
Lifestyle
Moto & Powersports
Work experience
Old World Industries
Brand Manager - BlueDEF & Herculiner | 08/2019 - Current
Reporting to Director of brand marketing, responsible for setting brand strategy and managing cross-functional teams to ensure successful brand strategy and international campaign execution.
• Develop and manage brand strategies using qualitative and quantitative research with roughly $8mm marketing budgets.
• BlueDEF: Repositioned brand to regain 70% retail market share after 24- month consecutive share loss, grew other channels 16% year-over-year.
• Herculiner: Repositioned brand to reverse 50% year-over-year revenue loss.
MW Company
Brand Manager - MOMO & MOMO Tires | 06/2017 - 05/2019
Reporting to the Chief Revenue Officer, responsible for all business operations for the brand in North, South and Central America.
• Achieved 75% year-over-year revenue growth with budget of $500,000.
• Launched North American tire joint venture with $10mm in first quarter sales.
• Shifted to a social media-first marketing strategy resulting in year-over-year engagement growth of 375%.
• Coordinated with Italian team (responsible for Eurasian markets) to ensure cohesive global brand identity.
• Annually refreshed product lines to ensure continued brand relevancy.
• Secured collaborations with top brands such as Supreme, Hot Wheels, and Hoonigan.
Enerpulse Technologies
Director of Marketing - Pulstar Spark Plugs | 09/2013 - 06/2017
Reporting to the CEO, responsible for all non-engineering or finance driven activities such as investor relations, sales, marketing, and public relations for the OEM, automotive aftermarket and natural gas industries.
• Took company through $3mm IPO.
• Established organization’s sales and marketing departments.
• Created brand and go-to-market strategies for the automotive aftermarket, motorsports, powersports, OEM, and natural gas industries.
• Secured new distribution through Summit, JEGS, O’Reilly’s, and Pep Boys.
Sun Healthcare Group
Interim Marketing Director | 04/2010 - 03/2013
Managed internal agency team of six to service 35,000 employees and 200 locations across nine subsidiary companies. Responsible for all marketing, PR and internal communications.