Creative Content Specialist, Writer, Designer | Helping people be seen more clearly and deeply

I’m a visual storyteller with 20+ years of experience in content, design, marketing, social media management, and photography. As cliché as it sounds, I wear a crazy number of hats (though I’m more of a laser-focused type of person). 

I thrive on finding the bridge between creativity and strategy, creating compelling content that engages, delights, and builds true connection. I'm passionate about supporting people and organizations who live to give back and build up their communities. 

I'm a self-starter, curious, collaborative, deeply observant, insanely reliable and resourceful. I live to support others in their success and help bring their visions to life. 

I’m a forward thinker: able to bring fresh ideas and perspectives to other people’s work that makes them see what they do in a new light.

My experience has made me versatile and well-rounded and has provided me with a more empathetic perspective and wider outlook on various needs, challenges, and priorities within an organization. Tapping into these super powers is how I personally plan to elevate humanity through creativity and human connection.

Let’s make something meaningful together. 

Expertise: 
Content Strategy & Creation • Digital Asset Creation & Management • Project Management • Cross-functional Collaboration • Graphic Design • Photography • Visual Narratives • Web Design • E-Commerce • Online Stores • SEO Analysis • Food Writing • Food Photography

●	CONTENT: Develop short and long-form written content based on marketing strategies for website, blog posts, social media channels, e-newsletters, video and photo projects
●	WEBSITE: Management of CRM/CMS website platforms
●	COMMUNICATIONS: Work directly with city and county stakeholders as well as PR firms and media outlets to accomplish marketing goals
●	SOCIAL MEDIA MANAGER: Plan, create, and publish organic and paid content in line with brand identity. Analyze and report on performance and engage with community through comments and DMs.
●	GRAPHIC DESIGN: Creating collateral materials, digital and print advertising, special event graphics and signage, and promotional items
●	VISUAL COMMUNICATIONS - PHOTOGRAPHY / VIDEOGRAPHY: Photography/Videography: Fostered partnerships with local stakeholders, resulting in collaborative visual projects that showcased Thurston County's unique offerings and attractions, driving tourism and business growth. Orchestrated, produced, and directed photo/video shoots with third-party vendors resulting in campaigns that significantly drove tourism and business growth

Content Manager

I'm a freelance writer passionate about exploring the dynamic world of food, sustainable food systems, and agriculture. My articles aim to shed light on these vital subjects.

Freelance Writer

I am a freelance writer focusing on food and the food industry. I have had work published on SeriousEats.com, I wrote a food column for our local paper and I currently write for my food blog, www.foodnwhine.com

Freelance Food Writer

Transitioned outdoor print magazine to online publication, worked with 20+ contributing writers and team members across the US, managed content on five company sites from one platform, and launched the first-ever email campaign, generating bi-weekly sends with an average open rate of 35%.

Senior Editor

Provide product photography and advertising (print and digital) material for internal publications as well as external. Graphic design includes advertisements, product catalogs, artwork for show exhibits, website design and content.

Senior Graphic Designer

I monitor and maintain our company's multiple social media accounts and am responsible for our social media campaigns. Our goal is to generate a community of like-minded fishing enthusiasts with whom we can share our company brand.

Social Media Marketing Manager

I managed and maintained a group of over 75 Pro-Staff employees for Gary Yamamoto Custom Baits. Duties included collaboration efforts between staffers and GYCB, providing support to staff by means of product and promotional materials. I worked directly with our Pro-Staff Director to obtain new staff and communicate his direct goals for GYCB to both regional and national Touring staff.

Pro-Staff Coordinator

Find out detailed information about Heidi Roth, Creative Content Specialist, Writer, Designer | Helping people be seen more clearly and deeply in Winlock, WA

Heidi Roth: Creative Content Specialist, Writer, Designer | Helping people be seen more clearly and deeply in Winlock, WA

Heidi Roth