Helen Haggerty:

I designed and implemented a modular illustration system that was utilized across several departments. My expanded color palette and updated style informed and guided the look and feel of all supplier marketing communications. I created illustration brand guidelines and worked directly with animators to create motion-friendly assets for animated explainer videos. This initiative optimized resources by upping Wayfair Supplier Marketing's use of illustration by 60% all while cutting down on time-spent by 40%